Building a business involves turning an idea into a structured, sustainable venture through strategic planning, hard work, and adaptability. It requires understanding customer needs, managing resources effectively, and staying resilient in the face of challenges. The latest Digital Marketing Institute podcast is ‘Use your Personal Brand to Build a Business’. The DMI team says, “In this week’s episode, host ⁠Will Francis⁠ speaks with Niamh Delaney, co-founder of ⁠TeamVirtual⁠, who shares her journey from providing virtual assistant services to coaching others in building... [...]

Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility. MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’ featuring Tom Mansel. He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting... [...]

Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’. The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI... [...]

EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party data can help marketers meet the moment and drive higher levels of success.... [...]

Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit... [...]

AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency and ROI. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Surprising AI-Marketing Opportunities Driving INSANE Results’ featuring Neil Patel and Eric Siu. The... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What Are Partnerships Phase 1 of Strategic Partnerships: Establish Your Values and Vision Phase 2 of Strategic Partnerships: Analyze Your Ecosystem Phase 3 of Strategic Partnerships: Grow Strategically With Partnerships. Social Media Examiner  [...]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’. The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility... [...]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have a favorite and don’t sway from it year after year. That’s why this year’s list surprised me. It includes 17 books new to CMI lists (though most aren’t new releases). Most books that received recommendations this year delve into marketing topics... [...]