MOZ has published the latest Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned,... [...]

WordPress hosting and management services optimize server performance and security, making it easier to build, manage, and maintain a WordPress site. These services often include automatic updates, backups, and enhanced support for smooth, hassle-free site operation. Search Engine Journal has published ‘The SEO Agency Guide To Efficient WordPress Hosting & Management’. The SEJ team says, “For SEO agencies managing multiple client sites, ensuring consistently fast performance across the board is essential. Websites with poor performance metrics are more likely to see a dip... [...]

Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Digital Marketing Depot has published a new guide ‘An In-Depth Guide to Technical SEO Optimization’. The DMD team says, “If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. This will cause user experience to suffer, costing your site valuable traffic, engagement, and conversions. Dive into strategies to optimize your technical SEO to maximize your site’s health and performance. Download... [...]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out: What... [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Claude’s AI Update is Mindblowing!! Computer Control + Sonnet 3.5 (New)’. The video covers the following: Claude’s new update. AI assistants streamline tasks, replacing traditional software. Consumers handle bookings; companies want autonomous agents. OpenAI released Mac app for hardware integration. Product viewed as step towards personalized assistant. AI enhances writing but... [...]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The Semrush team says, “In this video, we dive deep into creating a persuasive homepage that drives conversions and sales. Your homepage is often the first impression potential customers have of your business—make it count! We’ll... [...]

Shopping and retail trends are increasingly driven by personalization and sustainability, with brands using AI to create tailored experiences that cater to individual preferences. At the same time, eco-conscious consumers are pushing retailers toward greener practices, favoring brands that demonstrate a commitment to sustainability and ethical sourcing. Adweek is hosting a webinar ‘Shopping and Retail Trends for 2025’ on Thursday, November 21, 2024, at 1.00 pm ET. The Adweek team says, “Dive into the retail and shopping behavior trends impacting retailers, brands, and... [...]

This is a reminder for the Adweek webinar to be held on October 30, 2024. The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From following 10-step skincare routines to driving the resurgence of the mall, Gen Alpha is influencing a majority of household purchases across a wide variety of industries, not just toys and games. This is why it’s more important than ever for... [...]

This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]