Gmail allows marketers to reach a vast audience directly through personalized and targeted email campaigns. Its seamless integration with Google tools enhances data-driven strategies, optimizing campaign performance and customer engagement. MediaPost Columnist Ray Schultz has reported about a new Gmail feature that allows businesses to put logos in emails. He says, “Brands using Gmail will soon be able to display their logos in emails without a trademark registration. Google now supports Common Mark Certificates (CMC), a new type of certificate being issued by Certificate Authorities (CA)... [...]

Planning your digital marketing in 2024 requires a strategic approach, blending data analytics, audience insights, and multi-channel integration. It’s essential to align objectives with the right tools and platforms to effectively reach and engage your target market. Digital Marketing Depot has published ‘Clean Room Guide: 12 Essential Strategies for Marketers’. The DMD team says, “Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean... [...]

Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns. Adweek is hosting a webinar ‘Make Your Media Platforms Work Harder’ on Tuesday, October 22, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices to boost your campaign performance using critical data signals and platform AI tools from leaders at Meta and Ovative Group. You’ll find out: The limitations of current media platform optimization Approaches... [...]

Semrush has published a new video ‘How to Generate Scroll-Stopping Social Media Content In Minutes’. The Semrush team says, “If you’re looking to simplify your content creation process and keep your social media fresh and engaging, this tool might be just what you need. Watch the full tutorial to see how it works.” Semrush    [...]

Cyberclick has published a new video ‘Cookies in Marketing – What They Are and Why They Could Be Phased Out?’. The Cyberclick team says, “If you work in digital marketing, cookies are essential to your daily routine. But what exactly are cookies? In this video, we explain how they work and the difference between first-party cookies and third-party cookies.” Cyberclick  [...]

Podcasting for marketing in 2024 offers brands a unique way to engage audiences with in-depth, authentic content. It builds brand authority and fosters loyalty by delivering value through storytelling, interviews, and expert insights. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Podcasting: How to Create a Better Show’ featuring Tom Webster. This episode covers the following: Why Use Podcasting Today: Trust, Loyalty, and Visibility Producing a Better Podcast:... [...]

This is a reminder for the Adweek webinar to be held on October 3, 2024. When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a webinar ‘Grow Your Brand When Spending Slows’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team says, “Get a comprehensive game plan for the current... [...]

Google’s AI Overviews provide concise, AI-generated summaries of web content, enhancing user search experiences by delivering quick, relevant insights. These overviews help streamline information discovery, making it easier to access key points from vast sources of data. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro – FREE Tools’. The Semrush team says, “Ever wondered how Google generates quick answers in its search results using AI? In this video, we’ll break down Google AI Overviews—what they are, how they work, and most... [...]

In 2025, retail media is set to become a dominant force in digital advertising, leveraging first-party data to create highly personalized shopping experiences. With continued growth, retailers will integrate media networks into their ecosystems, driving revenue and enhancing customer engagement. Adweek is hosting a webinar ‘The 2025 Retail Media Forecast’ on Monday, October 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover the key trends and developments forecast for retail media at this special webinar moderated by Lauren Johnson, ADWEEK’s deputy editor of retail... [...]

First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information. Digital Marketing Depot has published a new guide ‘Operationalizing First-Party Data in Advertising’. The DMD team says, “The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years,... [...]