Content marketing in the age of AI leverages advanced algorithms to deliver personalized, data-driven content to target audiences. AI enhances efficiency, enabling marketers to automate processes and generate insights for more engaging and relevant storytelling. MOZ has published the latest Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Ross Simmonds. The MOZ team says, “In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change... [...]

Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from this unexpected downturn. If you’re an online business owner, SEO enthusiast, or simply curious about surviving the unpredictable world of Google updates, this video provides valuable insights and actionable tips to help protect your website.... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘We Built An App In 30 Minutes With No Code + AI (LIVE)’. The HubSpot team says, “Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels.” HubSpot  [...]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from your company’s content, services, and even customer service. Why Brand Voice is Important Brand voice is a little bit like a brand ambassador. You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats... [...]

Content creation is vital for building brand awareness, engaging audiences, and driving conversions. It helps establish authority, foster trust, and improve visibility across digital platforms. Digital Marketing Depot has published a new report ‘Your Blueprint to Creating Great Content’. The DMD team says, “Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the content that is already available... [...]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]

ChatGPT-01 is an early iteration of OpenAI’s language model, designed for generating human-like text and assisting with a wide range of queries. It laid the foundation for more advanced versions by improving natural language understanding and response generation. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Chat GPT-o1 is Mindblowing!! Here’s Everything You Need To Know’. The HubSpot team says, “Kipp and Kieran dive into... [...]

Google’s AI Overviews highlight advancements in machine learning, natural language processing, and responsible AI practices. They focus on integrating AI into everyday tools like Google Search and Workspace to enhance user experiences. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro’. The Semrush team says, “Discover how the Position Tracking, Organic Research, and Domain Overview tools in Semrush can help you monitor AI Overviews and improve your SEO strategy. Plus, learn how to use the Semrush Sensor to get valuable industry-specific... [...]

AI marketing leverages artificial intelligence to automate, optimize, and personalize marketing efforts, improving customer experiences and campaign performance. It uses data analysis, predictive analytics, and machine learning to make smarter marketing decisions and deliver targeted content. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Marketing Masterclass: Practical Use Cases and Real Results’. The HubSpot team says, “Are you ready for AI to... [...]

Relationship marketing focuses on building long-term connections with customers by prioritizing trust, loyalty, and customer satisfaction. It aims to foster repeat business and create lasting relationships rather than just one-time transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing Trends: Brand Rankings Report’. The DMD team says, “This new report from Marigold surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. The report looks at: Personalization Omnichannel experiences Trust Loyalty Get... [...]