By 2025, Generative AI in marketing will be pivotal, enabling hyper-personalized content creation and automating customer interactions at scale. Its integration will enhance data-driven decision-making, optimizing campaign efficiency and delivering tailored experiences in real-time. Adweek is hosting a webinar ‘The State of Gen AI in Marketing 2025’ on Monday, November 18, 2024, at 1.00 pm ET. The Adweek team says, “Get insights to help you plan your Gen AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data... [...]

Watch the latest HubSpot video ‘Money Moves: How To Sell Like A Pro With Commerce Hub’. The HubSpot team says, “After “Sell Like a Pro” from Sales Hub, the story doesn’t end there. Commerce Hub picks up on the steps that occur after a deal closes. Attendees will understand how deal data easily integrates with Commerce Hub features, and how you can use Invoices, Payment Links, and new accounting integrations to seamlessly elevate your sales and RevOps game. After this session, you will understand where Commerce Hub fits into the deal story and CRM platform as well as updated... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’. The HubSpot team says, “Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form... [...]

AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]

In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz. This episode covers the following: Why Instagram Matters to Marketers Today The Latest... [...]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024’. The video covers the following: Engineer uses AI to create media quickly. AI empowers... [...]

Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]