Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form... [...]

AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]

In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz. This episode covers the following: Why Instagram Matters to Marketers Today The Latest... [...]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024’. The video covers the following: Engineer uses AI to create media quickly. AI empowers... [...]

Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business development, agencies and brands, at Wurl. You’ll find out: The role... [...]

This is a reminder for the Adweek webinar to be held on October 22, 2024. Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns. Adweek is hosting a webinar ‘Make Your Media Platforms Work Harder’ on Tuesday, October 22, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices to boost your campaign performance using critical data signals and platform AI tools from leaders at Meta and Ovative Group. You’ll... [...]

Keywords are essential in SEO as they connect search queries to relevant content, helping search engines understand your website. Proper use of keywords increases visibility and attracts the right audience to your site. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The Semrush team says, “In this video, we dive deep into how to find the best keywords for your content using Semrush’s powerful Keyword Magic Tool, which is also available with a free subscription. Discovering the right keywords is essential for improving your... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need’. The video covers the following: Differentiating in AI relies on skillful prompting. OpenAI’s new model: simple, direct prompting needed. AI excels with guidance from domain experts. Use AI for scalable expertise reverse engineering. Optimize email writing styles for booking meetings. Integrate agents into teams... [...]