When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a webinar ‘Grow Your Brand When Spending Slows’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team says, “Get a comprehensive game plan for the current landscape from brand, agency and adtech leaders. You’ll find out: Proven... [...]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural winners. You’ll find out: Best practices for fostering organization innovation Examples of the competitive advantage of curiosity Case studies of how marketers went from big questions to business impact”. Why Curiosity Is a Marketer’s... [...]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective 
Google Advertising in 2024’. The DMD team says, “Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies... [...]

Cyberclick has published a new video ‘Marketing Automation 101: The Definitive Guide for 2024’. The Cyberclick team says, “Get ahead in the digital marketing game with automation! This video covers everything you need to know about marketing automation, from its benefits to the best tools like Hubspot & Marketo: these platforms can help you automate tasks, nurture leads, and maximize your ROI. Perfect for both b2b & b2c companies! ” Cyberclick  [...]

Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI team says, “In this episode, host Will Francis⁠⁠⁠⁠ chats with⁠ Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Playbook For Building A $1 Billion Creator Business’. The HubSpot team says, “Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today’s digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led... [...]

This is a reminder for the Adweek webinar to be held on September 12, 2024. New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek team says, “Get insights from the report, including how brands can leverage multi-channel strategies to maximize engagement, with leaders from Fubo, Causal IQ, and DISQO. You’ll find out: How to create seamless viewer experiences across multiple... [...]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are essential for tracking your marketing campaigns (trust us, you don’t want to skip this!) How to easily create UTM parameters step-by-step, without the guesswork How to track those UTMs in Google Analytics.” Semrush    [...]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr. We test the reliability and output quality of these... [...]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “One of the best ways to create content and plan marketing campaigns that truly engage your target audience is by creating  buyer personas. But, what is a buyer persona? In a nutshell, a buyer persona is a profile that represents... [...]