Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]

Semrush has published a new video ‘Transform Your Social Media Reporting: Save Time with Automation’. The Semrush team says, “Say goodbye to tedious report creation and hello to efficient, automated insights. Ready to make your last manual report ever? Watch now and see how Semrush Social Analytics can save you time and effort!” Semrush    [...]

The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing... [...]

HubSpot has published a new video ‘Introducing AI Search Grader: Improve Brand Visibility In Large Language Models’. The HubSpot team says, “HubSpot is launching a new, first-of-its-kind, AI-powered app “AI Search Grader”. AI Search Grader is the first free tool for marketers to understand and improve their brand visibility in Large Language Models, like GPT-4o. The tool eliminates the need for expertise, and takes the guesswork out of how brands show up in AI chatbots: It does the prompt engineering for marketers and contextualizes... [...]

Digital Marketing Depot has published ‘The Marketer’s First-Party Data Playbook’. The DMD team says, “As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact audiences and segmentation to driving more personalized experiences? Check out the Marketer’s First-Party Data Playbook from LiveRamp to: Explore six strategies for reaching more audiences with hyper-personalized content Discover... [...]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’. The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing AI in content marketing? Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential.... [...]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan... [...]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and brand visibility. Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How Uber Turns Cultural Moments into Social Success’. The Convince & Covert team says, “What does it take... [...]