GPT-4.5 is an advanced AI model offering improved accuracy, speed, and contextual understanding for more human-like interactions. Its enhanced capabilities make it a powerful tool for content creation, coding, and problem-solving. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Inside GPT‑4.5: The Surprising AI Upgrade Marketers Can’t Ignore.’. The HubSpot team says, “Kipp Bodnar and Kieran discuss the recent release of... [...]
Archive for the 'Internet Marketing Tips' Category
Tracking marketing metrics in 2025 is crucial for data-driven decision-making, optimizing campaigns, and maximizing ROI. With AI-driven insights and evolving consumer behavior, real-time analytics ensure competitive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Making marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso.... [...]
In 2025, what makes a TV commercial successful is changing, and gone are the days of one-size-fits-all creative formulas. AI is transforming creative production, viewers are splitting attention between multiple screens, and traditional TV “rules” are being shattered daily. Adweek is hosting a webinar ‘The New Rules of Great TV Creative’ on Wednesday, April 16, 2025, at 1.00 pm ET. The Adweek team says, “Discover how today’s most successful TV advertisers are challenging conventional thinking and finding what works for their unique brand, audience, and goals, with... [...]
A multilingual website on WordPress enhances global reach by offering content in multiple languages. Using plugins like WPML or Polylang ensures seamless translation, better user experience, and improved SEO. Search Engine Journal contributor Atul Jindal has published an article on creating multilingual websites on WordPress. He says, “WordPress holds the largest market share among content management systems (CMS), powering 43.7% of all websites. That’s huge. And it makes sense. WordPress is simple, accessible, and has thousands of plugins that can add unimaginable functionality to your... [...]
Customer Lifetime Value (CLV) measures the total revenue a business can expect from a customer over their relationship. Focusing on retention, personalization, and engagement helps maximize CLV and long-term profitability. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing manager, and Thomas Brinkman, D2C... [...]
Achieving higher Google rankings requires quality content, strong SEO strategies, and user-focused optimization. Prioritizing backlinks, keyword relevance, and site performance boosts visibility and search positioning. The latest ‘Exposure Ninja’ video is titled ‘How To Rank at the Top of Google in 2025’. This video covers the following: Why matching searching intent perfectly has increased in importance Why expert-backed, fact-checked content continues to rank top How to structure your content so that it features in BOTH Google’s AI Overview and tools like... [...]
Ahrefs has published a new video ‘The Google Update That Destroyed 4 Of Their Websites’. The Ahrefs team says, “This is a story about a popular DIY blog that lost 75% of their traffic and income after a Google algorithm update hit their site. Learn how it all happened and what they’re doing now. Charleston Crafted is a DIY and home renovation blog that built their audience using Google SEO. After getting some traction, they quickly realized how powerful Google traffic was as a traffic source. They were getting hundreds of thousands of visitors every month and generating... [...]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)’. The HubSpot team says, “What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it’s revered by coders... [...]
Bluesky is a microblogging platform for sharing short text posts, images, and videos. It offers a decentralized alternative for open and interactive social networking. Digital Marketing Institute contributor has published an article answering ‘What is Bluesky & How Can Marketers Use it?’. Clodagh O’Brien says, “Even if you don’t use Bluesky, you will have probably heard or read about it. The social platform has been heralded as an alternative to X and as consumers flock to join (26 million users and counting), it’s popping up on the radars of digital marketers looking... [...]
Data-driven conversations leverage insights from analytics and real-time data to enhance decision-making and engagement. By using factual evidence, businesses and teams can communicate more effectively, personalize interactions, and drive meaningful outcomes. Adweek is hosting a webinar ‘Data-Driven Conversations That Move And Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET. The Adweek team says, “From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. And while many brands think they’re... [...]