AI transforms marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency, targeting, and engagement, leading to better business outcomes. Digital Marketing Depot has published a new guide ‘Building the AI feedback loop for PPC’. The DMD team says, “The power of AI in marketing is no longer just hype. It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s... [...]

Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why Google Values Backlinks for SEO Semrush Domain Overview for Backlinks Backlink Analytics report Follow and No-follow links Finding the backlinks from your competitors Getting backlinks from broken links How to outreach for backlinks Finding... [...]

Direct-to-consumer (DTC) marketing enables brands to sell products directly to customers, bypassing traditional retail channels. It focuses on personalized experiences, leveraging digital platforms to build strong customer relationships and drive brand loyalty. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘The Beauty of DTC Marketing’. The DMI team says, “Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How AI Is Changing Product-Led Growth At Hubspot’ featuring Chris Miller. The HubSpot team says, “Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller’s stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of... [...]

A drop in website traffic can result from technical issues like broken links or slow loading speeds, changes in search engine algorithms, or decreased engagement due to outdated or irrelevant content. External factors such as increased competition or shifts in user behavior may also contribute. MOZ contributor Tom Capper has published an article highlighting five reasons your direct traffic can suddenly drop. He says, “If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an... [...]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January 16, 2025, at 1.00 pm ET. The Adweek team says, “Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders. You’ll find out: How convergence is shaping the entire ecosystem Snowflake’s... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Will your audience actually care? How to gauge interest’. The Wix team says, “How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvile DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience... [...]

Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says, “By using advanced martech tools, you can effectively streamline and optimize your entire customer journey. But to be effective, you need to understand what makes up the anatomy of a successful marketing funnel automation. Understanding how you... [...]

AI boosts marketing by providing data-driven insights, automating repetitive tasks, and enabling personalized customer experiences at scale. It enhances campaign efficiency and effectiveness, driving better engagement and higher ROI. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Reads The Internet For You (Grok 2 Changes Everything)’ featuring Neil Patel and Eric Siu. The video covers the following: Grok simplifies understanding... [...]

AI apps for marketing revolutionize how businesses engage with customers by offering personalized content, data-driven insights, and automated workflows. They enhance efficiency, optimize campaigns, and drive higher ROI with minimal effort. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI App Shows Exactly What Your Audience Wants’ featuring Neil Patel and Eric Siu. The video covers the following: Create content using audience-specific... [...]