Experian’s ‘Path to Purchase‘ webinar replay is available.  Experian team says, “Today’s hyperconnected consumers are now exhibiting more control over the way they interact with every brand. The traditional, linear path to purchase has evolved into a complex labyrinth of customer choice, preference and convenience. As a result, marketers must stop thinking about individual channels and think about how their customers interact with their brand – shifting the marketing dialog to be more focused on the customer experience, rather than channel execution. View this... [...]

Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly implemented. And to make matters worse, poor implementation caused bad decision... [...]

This is a reminder for Experian’s audience engagement webinar on March 27.  Experian is hosting a webinar with Bill Tancer on Thursday, March 27 at 1.00 pm ET. The topic of the webinar is “Create intelligent interactions. Every time”. Experian team says, “Last fall, 41 percent of smartphone owners reported that their phone is the primary way they access the Internet. This year will go down in history as the inflection point for mobile Internet access, but more importantly as the year that cross-channel optimization became a necessity versus a lofty goal. Mobile, while... [...]

Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred for so long? How do I sign up for the Yahoo! feedback loop? Is Yahoo! still notifying... [...]

This is a reminder for the Business 2 Community’s email marketing webinar.  Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

This is a reminder for the Business 2 Community’s PR and content marketing webinar.  Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about... [...]

Kenster is offering free video training in how to earn a living online. He is rolling out a new product in a few days and would like to introduce himself to you so you will know what he has to offer when he announces his product. It looks like he plans 4 videos. Two are ready now at The IM System. Another is coming later this week and the fourth will be available next week to announce the product. The videos are conversational in tone, explaining how to create a real business, one that can support you in a comfortable lifestyle, without requiring 16 hours a day working. He warns against trying... [...]

Over the last 10 years, the internet has changed dramatically. The growth of Social Media, for example, has changed forever, the way people communicate with each other. There are many other examples, too. In response to these gradual changes, marketers need to adjust their communication techniques to meet people where they are now. One example of the changes needed is in how SEO brings traffic to a site. In the past, the key was to determine your targeted keywords and then use them frequently in your site. Then if you added backlinks from other sites, no matter how high the quallity was of these... [...]

Experian is hosting a webinar with Bill Tancer on Thursday, March 27 at 1.00 pm ET. The topic of the webinar is “Create intelligent interactions. Every time”. Experian team says, “Last fall, 41 percent of smartphone owners reported that their phone is the primary way they access the Internet. This year will go down in history as the inflection point for mobile Internet access, but more importantly as the year that cross-channel optimization became a necessity versus a lofty goal. Mobile, while a dominant element, is just one part of a complex system of channels that consumers... [...]

Mark Thompson is announcing a new comprehensive course on getting traffic to your site, called Traffic Backdoor. It’s focused on instant traffic by using the power of eight of the biggest web tools online. • Facebook • YouTube • LinkedIn • Pinterest • Google • Forums • Email • Webinars Thompson has found that there are ways to use each of these tools that are often ignored (or not even known ) by most marketers. These “back doors” offer more traffic to your site for very little extra work. For each of these 8 tools, you are getting step-by-step training on how... [...]