Being a consultant to offline businesses that want to advertise online can be lucrative, but it also can be frustrating. If you try to compete on low price for your consulting services, you will almost certainly become frustrated. Usually, there will be someone willing to undercut your price. Even if that doesn’t happen and your low price wins you the bid, you will probably find that the job is worth a lot more than you charged, and you will resent having to do the work for such a low fee. How can you avoid that predicament of always chasing clients that are looking for the cheapest solution... [...]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has written the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s dedication to “helping his students dramatically improve their copywriting skills.” Matt Bacak became acquainted with Crook’s expertise and convinced him to release a WSO of his insider knowledge, secrets of his... [...]

Amanda Craven just released Income Blast Off, her training on building a successful business as a marketing consultant for offline businesses who want to advertise online. Craven has been a consultant in this niche for some years, and gives us the benefit of the lessons learned in her experience. IM NewsWatch received a copy of this new product and has reviewed it to assess its helpfulness for marketing consultants. Our review is generally positive. See our detailed review here: Proving Ground Review: Income Blast Off.  [...]

Business 2 Community is hosting a webinar with Jeremiah Owyang on Wednesday, March 5 at 2.00 pm ET. The topic of the webinar is “Position Yourself for the Collaborative Economy”. The ‘Business 2 Community’ team says, “Register for Joining the New Collaborative Economy and learn: What changes the emerging societal shift toward the Sharing Economy will bring How the Maker Movement is empowering communities to build their own products What technologies—including NetBase—are enabling the crowd to become a company unto itself“. Webinar Details Organizer:  Business... [...]

Major personalities in your niche have a wide circle of influence. Their voice counts when people are making decisions. Finding and getting to know the influential authorities can be a boost to your business success. That’s why Mark Thompson and AuthoritySpy does all the hard work of searching the web for authoritative/influential people based on your keyword/niche. It finds links to their social media accounts and it and organizes them into a format that makes it easy for you to check out their profiles found from across the web. 1. You jusr enter in a keyword or niche 2. Sit back as... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific... [...]

Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman and Steve Mann, will discuss how social channels can be leveraged by organizations to generate more leads and better leads, which result in faster time to revenue. They will teach you how you can be a business hero in your organization by clearly... [...]

The name Kevin Riley is well-known in Internet Marketing circles. For 9 years, he has built products and built websites to sell them. He has alos created several training products to show how it is done. His best training product may be what he calls his Biz Builder Challenge. In it he breaks up his training into short sessions, one per day. You execute each one in an hour or two. In these lessons (each is a video, with a printable transcript), he steps you through the process of creating a training product of your own and selling it. The lessons come with worksheets and other resources to help... [...]

This is our last chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the performance... [...]

Business 2 Community is hosting a webinar with Wayne St. Amand on Wednesday, February 19 at 2.00 pm ET. The topic of the webinar is “Why Successful Marketers Are Not Afraid of Powerful Customers”. The ‘Business 2 Community’ team says, “We all know social media has changed the game in so many ways. It has made each individual customer so much more powerful. Simply put, they can tell the world how we treat them. Fortunes can be made and lost in an instant. While some marketers may fear this new more powerful customer, great marketers are embracing them and what they have... [...]