MarketingSherpa’s “Search Marketing: Insights on keyword research and customer personas” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar, Jacob Baldwin, Search Engine Marketing Manager, and Christina Brownlee, Director of Marketing Communications, both of One Call Now, joined Daniel Burstein, Director of Editorial Content, MECLABS, for a discussion on how they used customer personas and keyword research to increase conversions by 81%. Keyword research was also essential to the transformation of One Call Now’s websites. Baldwin... [...]

This is our last chance to tell you about Experian’s webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”. Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about  this growing consumer segment. During... [...]

John Paul Richards has organized an event through the end of this week that is offering 16 gifts for marketers, all at no charge. The premise is that a marketer will give you a training product the he normally sells. In return, he asks you to opt in to his mailing list. From your perspective, the idea is that if you like what he is giving away, you will probably also like the information and products he puts in his future emails to you. Training includes, for example: • List-building secrets that rock • 7 Issues That Will Kill Your Email Conversions • A Mentoring webinar with video •... [...]

eMarketer is hosting a webinar on Thursday, September 12 at 1.00 pm ET. The topic of the webinar is “Online Holiday Shopping Preview—What’s In Store?”. eMarketer team says, “Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer as we share our 2013 holiday ecommerce forecast and discuss the trends that will emerge during the last quarter of the year. The webinar will address these key questions: •  What factors could help or hinder ecommerce growth this year? •  Why will mobile’s influence on commerce... [...]

This is our last chance to remind you about MarketingExperiments’ webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic,... [...]

This is our last chance to tell you about Experian’s webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”. Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience. During the webinar we will discuss: – Using web... [...]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic, statisticians and testing experts from... [...]

James Francis is hosting a webinar on Monday, August 26 at 2.00 pm EST. The topic of the webinar is “How To Create A Profitable Sales Funnel”. Francis says, “On this rare LIVE event I’ll show you… The TRUTH: How Is Money Made Online? How To Structure Your Sales Funnel For Maximum Leads & Sales The Little-Known Secret To Creating Squeeze Pages That Convert Prospects Into Subscribers, And Subscribers Into Sales The One Simple Rule To Follow Which Almost Guarantees Your Main Offer Will Make Sales Left, Right And Center How To Multiply Your Income With A Simple... [...]

Craig Tuttle has found a path to a long-term business using Private Label Rights (PLR) material,created by other people and made available at a small charge for selected marketers to profit from. Tuttle does well with reworking PLR and selling it as his own product. He says he has “broken the code”, and now he has created PLR Decoder to give you a start in your own PLR business. In this new training, he clarifies what to look for in quality, sales-worthy PLR products, and explains the differences in the various resale products that you need to be aware of. You are getting step-by-step... [...]

MarketingExperiments’ ‘Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates’ webinar is on replay. The MarketingExperiments team says, “Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many different audiences can a microsite really serve? What is the optimal number of products or offers we can show? Is it possible to have too much design or copy? How should... [...]