MarketingSherpa’s “Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, learn how Shelby Britton, Senior Product Marketing Manager, Adobe, and her team revamped the entire webinar strategy to achieve a 500% lift in conversion. Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall... [...]

This is our last chance to remind you about StrongView’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join... [...]

MarketingExperiments’ ‘3 high-performing webpage templates that consistently improve conversion ‘ webinar is on replay. The MarketingExperiments team says, “Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing. But, is this an effective approach? In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed three high-performing site templates that consistently increase conversion across multiple industries. Here are... [...]

For one week only, Dan Lew is offering his Proven Conversions training for just $9. His regular price is $67, he says. In this training, you will discover 28 strategies to improve your conversions, making visitors into customers.Everyone has been tested and proven, Lew says. The nice things about improving your conversions is that you don’t need more traffic to improve your success; no more cost for PPC or solo ads. Your current traffic converts better. No more wasting time and money experimenting with traffic conversion techniques that may prove to be useless. Now you can get the benefit... [...]

Experian is hosting a webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”. Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about  this growing consumer segment. During the webinar we will discuss: –... [...]

Experian is hosting a webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”. Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience. During the webinar we will discuss: – Using web trends to power business intelligence –... [...]

Google has a bias for authority websites. Sites that demonstrate expertise in a niche rank much higher in the search results than thin affiliate sites. Todd Gross, Radu Hahaianu and Shannon Murphy have created a training program called Niche Supremacy. It’s a 3 week training course on how to build and monetize authority niche websites. Perhaps you think you don’t have the skills to build long-lasting authority websites. That won’t be a problem with this new training. It will walk you through the process in a way that will remove all your concerns. With this process, you can launch... [...]

Andrew Anderson and faith Madison just released Newbie to Guru Rocket Training to show real beginners how to build an online business in record time. In your business you will need to have: • A website (and beginners should probably use WordPress to build it) • An email autoresponder so you can send out emails to your subscribers • A Payment Gateway, so you can accept payment • A landing page (also known as a squeeze page) • Good coordination among all these parts. In Newbie to Guru Rocket Training, you will discover how to create all these pieces and get them to work... [...]

You already know how valuable videos can be in the sales process. The new release of Camtasia Studio 8 makes better videos (and a wider variety of videos) than ever before. It’s no longer limited to screen captures. It can merge video images from your camera with screen captures, as well as many other new features. But there is a “steep learning curve” (that means it’s hard to figure out how to use it well.) Besides that, you need a sense of what you should put in your video to make it persuasive. Fortunately, Mark Dulisse has solved that problem in Cam Video Secrets. Dulisse... [...]

MarketingSherpa team has published a video on ‘B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment‘. MarketingSherpa team says, “At B2B Summit 2012, Kelly Harman, Vice President, Marketing, Carousel Industries, presented, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans.” Carousel is a systems integrator with 60 products and, according to Harman, sales people are constantly overwhelmed with information on leads. To establish a relationship between Sales and Marketing, Harman and her team took four... [...]