MarketingSherpa’s “Landing Page Optimization: How CRC Health transformed decision-making across 140 sites” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, you will hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how Ciampi chose to engage in optimization and A/B testing. They discussed the results of this testing, which included a $500,000 profit increase in the first five months... [...]

We would like to remind you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eyeglasses mean digital content will need to be served to an ever-increasing number of screens. Join eMarketer’s Catherine... [...]

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]

MarketingProfs is hosting a seminar with David Meerman Scott on Thursday, July 25 at 12.00 pm ET. The topic of the seminar is “The NEW New Rules of Marketing and PR for 2013”. MarketingProfs team says, “Gone are the days when you could plan out your marketing and PR programs well in advance and release them to your audience on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. In this PRO seminar, David Meerman Scott will share what’s NEW with marketing & PR. He’ll discuss... [...]

MarketingProfs is hosting a seminar with Jayson DeMers on Thursday, August 8 at 12.00 pm ET. The topic of the seminar is “SEO in 2013—Current Trends and Future Predictions”. MarketingProfs team says, “SEO is a quickly evolving field; in just the past two years, we’ve seen the entire industry shaken to its core, changing the tactics and strategies SEO professionals are using. But what, exactly, has changed? Which tactics and strategies are working now? Which ones will be working five years from now? In this PRO seminar, you’ll discover a brief history of the SEO... [...]

This is our last chance to remind you about MarketingExperiments’ webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential principles every marketer should understand in regard to brand. Specifically, you will learn: • What is a brand? • What is the role of a brand? • How does it affect conversion? • When should marketers... [...]

I have known Ron since he was a young fellow of just 60. He has been one of the inspirations and mentors for our work at IM NewsWatch. As a professor, he has gained expertise that has served him well in marketing. His clients and students have profited from their relationship with him. Every year, at this time, he build a huge collection of training products, resale products, software and graphics. Almost all have Master Resale Rights, and quite a lot even have PLR rights. He calls it the NicheProf’s Birthday Bonanza. So far, he has added 110 products and he hasn’t finished loading... [...]

Nobody likes cold calling to find clients. Far better to have them calling you. Clever Client Catcher shows you how. It’s a two-step process: identify potential clients needing your services (SEO, for example, or website building, etc.) Then once you know who needs to call you, getting them to make the call. Clever Client Catcher covers both steps; where to find people needing your help and how to make sure they know about your services so they will contact you. Along with the main training, you get a bonus that shows you how to curate content for your website. There are places and tools... [...]

This is a reminder post for MarketingExperiments’ webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential principles every marketer should understand in regard to brand. Specifically, you will learn: • What is a brand? • What is the role of a brand? • How does it affect conversion? • When should marketers leverage brand? •... [...]

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]