This is a reminder for the MarketingProfs webinar to be held on January 18, 2023.  MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how... [...]

This is a reminder for the MarketingProfs webinar to be held on January 17, 2023. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s expectations. Join us to learn how to: Differentiate between marketing with content vs. true, effective B2B Content Marketing Implement practical, feasible content... [...]

In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. MarketingProfs is hosting a webinar ‘Supercharge Your Strategy With Content Syndication’ on Thursday, January 26, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once. You’ll learn: The many ways content syndication works to support various marketing objectives Best-practices... [...]

With today’s information overload, it is vital to present content in an attention-grabbing way. Even as a B2B company, you still need to impress your target group with content that, on the one hand, stands out from the crowd and, on the other hand, adds value. But how? With Creative Data Storytelling. Content Marketing Institute is hosting a webinar ‘Creative Data Storytelling – 5 Steps to Creating Attention-Grabbing Content’ on Wednesday, January 25, 2023, at 11.00 am PST. The CMI team says, “Marketing and advertising expert Jan Ahrens from Statista Content & Design will... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable... [...]

Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023.  Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn ways that technology can scale content personalization and delivery. The... [...]

This is a reminder for the MarTech webinar to be held on January 10, 2023.  In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging... [...]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Content Marketing Institute is hosting a webinar ‘5 On-Demand Strategies to Scale Digital Content in 2023’ on Wednesday, January 18, 2023, at 2.00 pm EST. The CMI team says, “Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success. You’ll learn: How a ‘content strategy’ differs from a ‘content plan’ (and... [...]

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging session on how you can protect your brand in a competitive search landscape.... [...]