Over half of consumers would stop buying from a company after multiple bad experiences. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer... [...]

ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s... [...]

MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your positioning that’s missing the mark. In this free webinar, you’ll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend your position in the marketplace. You’ll learn: How positioning is the foundation... [...]

You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn... [...]

This is a reminder for a Content Marketing Institute webinar to be held on December 14, 2022.  Content Marketing Institute is hosting a webinar series on ‘ContentREV – Learn How to Use Content to Accelerate Revenue’ on Wednesday, December 14, 2022, at 2.00 pm EST. The CMI team says, “We’ve invited other leading content marketers to share their insights on topics like: Creating digital experience that drive pipeline and revenue Building a successful content syndication operation Driving revenue with content analytics Using a framework to build long-term digital success (you... [...]

This is a reminder for a MarketingProfs webinar to be held on December 13, 2022.  MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying... [...]

MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying barriers Ways to make other companies’ customers consider YOU Proven approaches... [...]

This is a reminder for a MarketingProfs webiar to be held of December 8, 2022.  MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll learn: Important AI trends and what they mean for marketing leaders Best-practices for enabling your team to be... [...]

This is a reminder for an eMarketer webiar to be held of December 8, 2022.  eMarketer is hosting a webinar ‘Mobile Trends: What to Expect in 2023’ on Thursday, December 8, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, our principal analyst Yory Wurmser will walk you through exciting trends emerging for mobile. You’ll learn how: Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data Mobile is accelerating to become the “remote control” of the home, connecting smart home... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022.  Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse. Join us for a webinar... [...]