The latest ‘Econsultancy’ blog post is titled “Digital marketers plan to invest in CRM, analytics and email in 2014”. David Moth says, “Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys. In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment. These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey... [...]

The latest Silverpop blog post is titled “On Facebook’s 10th Birthday, 10 Tips for Using Social in Your Digital Marketing Strategy”. Mary Featherstone says, “A lot has changed in the digital technology space in the 10 years since Facebook’s launch. A plethora of other social networks have come and gone, while smartphones and tablets have changed the way we interact — and, most importantly to our blog readers, the way we do marketing. To celebrate Facebook’s 10th birthday, here are 10 tips for making the world’s largest social network an integral part of your digital marketing... [...]

The latest ‘Econsultancy’ blog post is titled “60% of businesses plan to increase marketing budgets in 2014”. Graham Charlton says, “Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis.  The Marketing Budgets Report 2014, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014. This infographic presents... [...]

Experian has released a free report titled “Seven ways digital marketing will change in 2014”. The Experian team says, “In 2014, aligning with the customer is imperative for success. Getting there will require differentiation in data strategy, in technology and for every customer interaction. This series of predictions from Experian Marketing Services leaders highlights critical aspects of bringing these to life through predictive analytics, data quality, actionable insights, technology and more. Key topics include: Challenges of the CMO Email, mobile, social trends in a cross-channel... [...]

The latest article on  ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”. Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become... [...]

Business 2 Community is hosting a webinar with Laurie Hood on Thursday, January 30 at 2.00 pm ET. The topic of the webinar is “2014 Digital Marketing Trends: What Every Marketer Needs To Know”. The ‘Business 2 Community’ team says, “In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, a two-time Silicon... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “When Analog Beats Digital Marketing″. Baer says, “You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a”. When Analog Beats Digital Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “How To Create Case Studies To Improve Your Social Media”. Ric Dragon says, “At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: “Can you provide us with some case studies?” My reply: “I’ll get back to you.” Back at the shop, all hands were on deck as we scurried around, creating just the right case studies to send... [...]

Silverpop has released a free white paper titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience“. Silverpop’s ‘2014 Marketing Trends’ White Paper  [...]

The latest article on  ‘Marketing Land’ is titled “6 Analytics Tips To Predict Your Online Marketing Revenue In 2014”. Benjamin Vigneron says, “Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how to best utilize those budgets over time. In order to do so, one should not confuse short-term goals with long-term goals, since the long-term ROAS will eventually tend to be greater than you are currently seeing. Below are six items online marketers should factor in when defining their short-term... [...]