The latest ‘Econsultancy’ blog post is titled “Three reasons why digital marketers should revisit augmented reality in 2014”. Ryan Sommer says, “AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects.  With wearable tech exploding off the tradeshow floor at CES, and Google Glass finally infiltrating mainstream press, it’s time to take a serious look... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein”. Ashley Friedlein says, “Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead. These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. Following are just a selection of 10 trends that I’ve chosen to highlight. However, there is free... [...]

The latest article on ‘MarketingProfs’ is titled “Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More”. Ali Behnam says, “Another year is upon us, bringing fresh possibilities and opportunities for digital marketers everywhere. As always, the digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond. 1. Embrace ‘data activism’ For years, marketers have spent their time and effort trying to analyze... [...]

The latest article on ‘MarketingProfs’ is titled “What Will Drive Consumers to Shop Online in 2014”. Verónica Maria Jarski says, “What will inspire consumers to shop online in 2014? Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic. Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year. Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while... [...]

Business 2 Community is hosting a webinar with Laurie Hood on Thursday, January 30 at 2.00 pm ET. The topic of the webinar is “2014 Digital Marketing Trends: What Every Marketer Needs To Know”. The ‘Business 2 Community’ team says, “In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, a two-time Silicon... [...]

The latest article on ‘MarketingProfs’ is titled “The Top Digital Priorities for Marketers in 2014”. Ayaz Nanji says, “Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behavior-based data (29%) are also major digital marketing to-dos in the year ahead. Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities“. The... [...]

The latest article on ‘MarketingProfs’ is titled “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond”. Cameron Avery says, “As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey,... [...]

The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”. Cameron Avery says, “Digital Creative Drives Results As marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing’s value to our organization. Many factors determine the extent of that ROI, but there’s one that can’t be ignored—the quality of your marketing creative. Together... [...]

The latest article on ‘MarketingProfs’ is titled “What Marketers Say About Content Curation”. Ayaz Nanji says, “Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being 10 pieces of content (19% of respondents). Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies... [...]

The latest MOZ blog post is titled “6 Predictions for the Marketing World in 2014”. Rand Fishkin says, “It’s time, once again, to continue my annual tradition of analyzing my predictions from 2013, and if I score high enough, predicting what will happen in 2014. I use this process because it keeps me honest, and keeps you informed as to my relative levels of accuracy (or failure)“. 6 Predictions for the Marketing World in 2014 MOZ Blog  [...]