Lee Duddell says, “A/B Testing is more successful when it is driven by insight from users, but how should you go about incorporating it? Over the past five years A/B (or MV) Testing has rapidly grown in popularity amongst digital professionals. Access to affordable and easy to use tools backed up by robust mathematics has made it relatively straightforward to incrementally improve website performance through live content experimentation. Today, the question is no longer whether or not to adopt tools like Optimizely or Maxymiser, but how to run an efficient and systemised programme that a) maximises... [...]

Ryan Lynch says, “Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing. When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than... [...]

The partnership between Mark Thompson and Matt Callen has produced another new product, FunnelTrax. This new product is addressing a need all smart marketers have. If you want to be successful in online marketing you need to know what is working and what isn’t. You need to then do less of what isn’t and more of what is. That what FunnelTrax can do for you. Here’s how it works: ■ Simple Link/Funnel Tracking, plus Advanced features: You can create complete campaigns to track the success of links and of whole funnels; do it in 30 seconds or less. ■ Affiliate Link Cloaking: Hide your affiliate... [...]

David Kirkpatrick says, “No matter what type of digital marketing campaigns you are executing, there are elements in every channel that can be tested and optimized to improve campaign performance. For example, email subject lines, copy, design and even the “from” field can be tested. Webpage elements ripe for testing include design, layout, copy, color, call-to-action button elements and more. With paid search you should be testing keywords on an ongoing basis to continually improve your PPC spend, but you can also test ad copy and calls-to-action. At MarketingSherpa (sister company of MarketingExperiments),... [...]

Courtney Eckerle says, “Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities. After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open rates by 39%”. Email Marketing: Education group utilizes A/B testing to increase open rates by 39% MarketingSherpa  [...]

Jeremy Ellens says, “Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA Resort & Casino in Las Vegas and a ticket to Email Summit, but it begins with an essential question for marketers: How can you improve already successful marketing, advertising, websites and copywriting? Today’s MarketingExperiments blog post is going to be unique. Not only are we going to teach you how to address this challenge, we’re going to also offer an example to help drive home the lesson. We’re going to cover a lot of ground today, so let’s dive in. Give the people what they want... [...]

Ginny Soskey says, “Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. I knew I could easily run one if I wanted, using HubSpot’s Email App. … But that’s pretty much... [...]

Sara Davidson says, “When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right? Truthfully, it’s not always that simple. For most businesses, changing the form length is a greatway to get started with increasing lead quality — but at a certain point, you’re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. At HubSpot, we’ve... [...]

Jeff Rajeck says, “Though A/B testing seems simple in that you pit page ‘A’ against page ‘B’ and see which one perfoms better, figuring out whether your results actually mean anything is quite complicated.   Luckily, great minds have been working on this problem for a long time and have developed data science techniques to help. But to benefit from their work, marketers have to understand the problems and know where to find the solutions”. Using data science with A/B tests: Bayesian analysis ‘Econsultancy’ Blog  [...]