Jeff Rajeck says, “In my previous posts about A/B testing, I made the case that you need to consider the math behind A/B testing, or risk having invalid, or even wrong, results. My first suggestion is to use sample sizing, but that requires a lot of tests. Here’s how to do something similar without nearly as many. With just a little bit of analysis you can check the validity of your A/B test before you even conduct it. One way you can achieve this is by sizing the test beforehand. You tell an online tool your typical conversion percentage and what minimum detectable effect you’re... [...]

Verónica Maria Jarski says, “Although Americans spend $25.4 billion each year on professional sports, sports websites have a conversion rate of just 1%. How can those sports websites—and other businesses—increase their website sales? “A/B testing could help you to double, triple, or even quadruple conversion rates in a matter of weeks,” states Wingify in an infographic. “That means you could sell significantly more tickets or products.” Some 72% of companies test buttons such as Book Now or Buy Now on their websites, according to data cited by Wingify. Moreover,... [...]

Robin Johnson says, “Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the... [...]

Milad Oskouie says, “There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement. Giants like Amazon and Google use it. Even the Obama presidential campaign used it. A/B testing simply means that while a certain amount of people continue to use product A, a percentage of people are requested (or are anonymously required to) use product B. Results between the two are compared to see which fares... [...]

Ginny Soskey says, “I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong. Do you know who I’m talking about? It’s you. It’s me. It’s literally every person ever. So don’t feel bad — especially because there’s a way to tilt the odds in your favor so that you’re right more often than not”. How to... [...]

John Tackett says, “Getting a lift from your testing efforts can be satisfying and rewarding. Not to mention, increases in conversion have changed the fortunes of entire enterprises and the careers of the marketers who advocated testing. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? In this MarketingExperiments Blog post, I wanted to share an excellent example of using A/A testing (and yes, you are reading that correctly) from Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented at Web Optimization Summit 2014”. Online... [...]

John Tackett says, “Product pages are arguably the heart of an ecommerce website. It’s where potential customers learn about your products in a guided conversation that should deliver value and an overall top-notch customer experience. Consequently, the elements on those pages are also potentially where you’re losing conversions due to anxiety. At MarketingExperiments, we define customer anxiety as “a psychological concern stimulated by a given element in the sales or sign-up process.” So how do you identify and mitigate anxiety on product pages? In this MarketingExperiments Blog post,... [...]

Brian Massey says, “In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low tide. For most rivers, this wouldn’t be a problem. The pirate would simply get wet. However, the Thames, being an estuary, rises 15 feet, 20 feet or more at high tide. These pirates didn’t just get wet. They got dead. You might say that the judges of London used the tides for their work, but the pirates lived and died by these tides”. Ride The Tides Of Your Website To Make More Money With A/B Split Testing Marketing Land  [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: The value of choice in decision-making”. Mike Xiao says, “Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. This makes sense when you consider that some customers have a hard time making decisions when flooded with choices. Presenting many similar options for the same product is usually the last thing any marketer should want to do. It may be intuitive to think that limiting the amount of choices, buttons and text to best... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”. Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration. He also has a Ph.D. in cognitive psychology. I can think of no better description of a high-performing marketer. Someone who understands management and organizations, yes, but who also can provide unique insights into mental processes (i.e., the mind of the customer). We were honored to have Dan as a keynote speaker at MarketingSherpa Email Summit 2014. While there, he stopped by the Media Center... [...]