Chris Reed says, “Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong. There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals… 1. Get your profile right If you have a half complete profile, no summary, no job description, no photo, no company page, no content updates on either your personal page or your company... [...]

Jeff Rajeck says, “For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase. Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns. Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it’s worthwhile spending time and effort to learn about the platform so you make an informed decision. In my last post, I provided... [...]

Jawad Khan says, “With more than 300 million registered users, LinkedIn is one of the largest social networking websites in the world. But unlike Facebook and Twitter, which are more suited to B2C selling, LinkedIn is any B2B marketers dream platform. And its effectiveness has only increased with the launch of its own publishing platform earlier this year. This move has massively changed the way organizations could use content to boost their B2B marketing efforts and drive more sales. Having worked with leading B2B ecommerce portals like  Quality Trade, TradeKey and AliBaba, I can... [...]

Jeff Rajeck says, “Do you ever wonder which social network is best for B2B marketing? Me too, so I did some audience research and found some surprising results. Here’s how you can do it too. Even with all of the analytics available, it’s tough for a marketer to know the best platform for a new campaign. I mean, sure, you can look at your historical stats – clicks, conversions, and even ROI – but it feels like there are just too many variables to make an accurate prediction. And without having some idea of your chance of success, it can often feel like you’re... [...]

MarketingSherpa has released a case study titled “B2B Marketing: How Egencia combined old-fashioned outreach with modern marketing to propel its Client Appreciation Week”. Allison Banko says, “Your customers invest in your company — that’s what makes them your customers. But does that investment go both ways? Does your company invest in its customers? Every year during the week of Valentine’s Day, Egencia professes its love to customers through Client Appreciation Week. While the effort was born as a way to communicate thanks, the company’s third run of the... [...]

The latest article on  ‘MarketingProfs’ is titled “The Science of B2B Online Marketing”. Verónica Maria Jarski says, “Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement. Topping the list of essential components is strategy: “the foundation for your entire online... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: 5 steps to create a small testing program”. John Tackett says, “At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the nuts and bolts behind putting together a foundational testing process. In today’s MarketingExperiments Blog post, I wanted to walk through Ryan’s five steps you can use to create a small testing program in your organization”. Web Optimization: 5 steps to create a small testing program MarketingExperiments Blog  [...]

MarketingSherpa has released a case study titled “Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate”. Allison Banko says, ““We wanted to engage people on a personal level because even though we’re professionals and this is a B2B campaign, we are human beings, too,” shared Sandy Mattson, Director of Strategy and Communications, Prisma. As a company specializing in commercial printing, Prisma was eager to unveil its new printing capability to existing clients. But the team needed a creative way to do it in order to really... [...]

MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “In the spirit of the Web Optimization Summit 2014 kickoff, today’s B2B case study from the article archives features David Ciccarelli, CEO and Founder, Voices.com, one of the agenda’s e-commerce speakers. We’ve heard Ciccarelli’s story before, as it was in a B2B Marketing Newsletter in February. So before we all meet in New York, we wanted to get the scoop on what Voices.com has been up to in... [...]

MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”. Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that... [...]