The latest article on ‘MarketingProfs’ is titled “The State of B2B Marketing Data”. Ayaz Nanji says, “Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. The analysis of over 61 million database records found that B2B marketers usually capture the email addresses (89.2% of records included), first names (77.5%), last names (76.9%), and company info (77.2%) of leads. However, most do not ask for additional information,... [...]
Archive for the 'B2B Marketing Tips' Category
The latest article on ‘The Forrester Blog’ is titled “B2B Marketing’s Big Data Myth: “It Only Applies to B2C””. Laura Ramos says, “If you think Big Data is something only B2C marketers need worry about, you’d be wrong. As business buyers turn to the digital world to help them explore and solve pressing business problems, marketers will find that the data needed to propel their firms into the digital future isincreasingly big. The challenges we face in closing the gap between the amount of data available and our ability to get value from it are equally big. Nevertheless,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: How to get your customers to say heck yes!”. Daniel Burstein says, “For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made. So who better to gain some conversion optimization advice from than an A/B tester who specializes in nonprofit marketing, the industry that must communicate the most intangible value of all – goodwill. We brought Tim Kachuriak, Founder and Chief Innovation & Optimization... [...]
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Traffic without conversion doesn’t matter”. Daniel Burstein says, “At Web Optimization Summit 2014 in New York City, Michael Aagaard, Founder, ContentVerve.com, will present, “How, When and Why Minor Changes Have a Major Impact on Conversions,” based on four years of research and dozens of case studies. To provide you with a few quick test ideas, we reached across the miles to Copenhagen, Denmark, and interviewed Michael from our studios here in Jacksonville, Fla. In this video interview, Michael discussed: Why... [...]
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”. John Tackett says, “Small changes can make a big difference in the user experience. In today’s MarketingExperiments Blog post, I want to dive right into one of those small changes shared by James Coulter, Marketing Optimization Specialist, Sophos, during his presentation at Optimization Summit 2013. After receiving some brutal user feedback, James realized that optimizing the user experience was vital to the organization’s success. James’ strategy to improve the... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]
MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]
The latest ‘Econsultancy’ blog post is titled “How predictive analytics for B2B sales and marketing can offer huge returns”. Louis Gudema says, “Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing... [...]
MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]
The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention'”. Louis Gudema says, “We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’. Last week the esteemed Top Sales World blog published apiece entitled, “Attention (not leads) should be B2B marketing’s primary measure”. I couldn’t disagree more. And, since the post doesn’t include... [...]