B2B marketing is vital for building strong business relationships and driving sales in a competitive marketplace. It helps companies tailor their strategies to meet the unique needs of other businesses, fostering long-term partnerships and growth. Digital Marketing Depot has published a new white paper ‘Fueling the B2B Pipeline for Longevity’. The DMD team says, “A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling... [...]

MarketingProfs has published a new report ‘The 2024 B2B Marketer’s Playbook’ featuring strategies and insider insights for B2B marketers to plan beyond today’s trends. The MarketingProfs team says, “The B2B marketing landscape is always evolving. Trends come and go. And you have to keep up. The 2024 B2B Marketer’s Playbook is here to help you not just focus on the latest trends, but to connect the dots between what’s happening now and what to expect in the months ahead. Dig into 12 winning strategies that feature insights from some of the best and brightest... [...]

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve b2b marketing with the help of storytelling. She says, “This article dives into the nuts and bolts of storytelling in B2B marketing. How do you craft narratives that not only inform but also inspire action? How do you make your story resonate... [...]

This is a reminder for the MarketingProfs webinar to be held on January 17, 2023. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s expectations. Join us to learn how to: Differentiate between marketing with content vs. true, effective B2B Content Marketing Implement practical, feasible content... [...]

ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s... [...]

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2023’ to help marketers prepare a strong base for b2b marketing in 2023. Allie Decker says, “Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer... [...]

HubSpot has published a new video ’13 Minutes of B2B Marketing Strategies’ from Inbound conference featuring Gary Vaynerchuk. In this video, GaryVee addresses how he would approach B2B Marketing at INBOUND 2016. He built his Wine business from Google Ads, and wished he went all in for greater growth. His B2B clients are doing better than B2C clients on social media, and he explains why. HubSpot  [...]

B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies. Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining b2b marketing. He says, “There are four types of B2B markets based on the type of business involved and what each offers. These include: 1.Producers – These are companies that create something using your resources such as a restaurant,... [...]

Forbes contributor John Ellett has shared five predictions that Forrester has made in its report ‘Predictions 2019: B2B Marketing And Sales’. Ellett says, “If Forrester Research’s latest predictionsfor next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B marketing that will likely be impacted by martech. More than 70% of B2B marketers will choose CDPs over data lakes – Marketers are frustrated with the current state of their customers... [...]

Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in a highly competitive or challenging environment. Also, Anand will share what you can borrow from SaaS-based businesses. Key Takeaways All about people: moving beyond solopenuership Avoiding client acquisition pitfalls Using thought leadership and partnerships to scale Smooth... [...]