Forbes contributor John Ellett has shared five predictions that Forrester has made in its report ‘Predictions 2019: B2B Marketing And Sales’. Ellett says, “If Forrester Research’s latest predictionsfor next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B marketing that will likely be impacted by martech. More than 70% of B2B marketers will choose CDPs over data lakes – Marketers are frustrated with the current state of their customers... [...]
Archive for the 'B2B Marketing Tips' Category
Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in a highly competitive or challenging environment. Also, Anand will share what you can borrow from SaaS-based businesses. Key Takeaways All about people: moving beyond solopenuership Avoiding client acquisition pitfalls Using thought leadership and partnerships to scale Smooth... [...]
Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive content... [...]
According to Econsultancy, the organisations that have large volumes of content and a high amount of onsite buyer interactions can generate the first party intent data. It is the process of identification of the visitors to the websites and then targeting them. Andrew Davies has shared three steps that can help b2b organizations in creating the first-part buyer intent data. Davies says, “B2B organisations that want to generate their own first party buyer intent data need to have (or start producing) large volumes of content. Intent is captured from buyer research and in a complex, prolonged... [...]
Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in a highly competitive or challenging environment. Also, Anand will share what you can borrow from SaaS-based businesses. Key Takeaways All about people: moving beyond solopenuership Avoiding client acquisition pitfalls Using thought leadership and partnerships to scale Smooth... [...]
Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive content... [...]
Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]
Econsultancy team team is hosting a webinar on ‘GDPR for American marketers’ on Tuesday, July 24 at 12.00 pm EST. The Econsultancy team says, “GDPR is here and it’s creating chaos for companies around the globe. Find your way around new regulations and find out how they affect your US business by getting your questions answered during our live Q&A. The webinar will be hosted by: • Stefan Tornquist, VP Research at Econsultancy • Alan Chapell, Lead Attorney and President at Chapell Associates. Our experts will offer you a unique opportunity to discuss your concerns... [...]
Business-to-business marketing being a big domain encounters different types of challenges every now and then. Entrepreneur contributor Gavin Finn has shared the five challenges that the b2b sales team face and how you can fix them with marketing. Finn says, “Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. 1. Communicating value Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not... [...]
Econsultancy team team is hosting a webinar on ‘Email Marketing’ on Thursday, July 19 at 2.00 pm ET. The Econsultancy team says, “Econsultancy’s Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space. Key points covered: Trends impacting email marketing Key steps to effective email marketing Best practice tips and case studies Understand the challenges organisations are facing in... [...]