The latest article on HubSpot blog is titled “5 Real Life Marketing Automation Fails”. Laura Hogan says, “We’ve all done it. Written up an email, edited it, sent it to be proofed, scheduled it to send to all of our contacts, then received it in our inbox and noticed something wrong with it. A simple copy error in an automated email is one thing (and maybe I’m prone to more mistakes than most) but I’ve encountered much worse than a spelling mistake”. 5 Real Life Marketing Automation Fails HubSpot [...]
Archive for the 'Content Marketing' Category
MarketingSherpa has released a case study titled “Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content”. Courtney Eckerle says, “With email sends typically only featuring promotional content, the marketers at Calendars.com needed a way to engage with customers during slower months. Stretching out of the promotional track, they built a new monthly newsletter around blog and social media content. In this case study, see how integrating the Calendars.com Pinterest, Facebook and blog content into new “Flip Day” sends celebrating... [...]
The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]
The latest article on ‘Website Magazine’ is titled “Is Content Marketing on Your Holiday Wish List?”. Eric McGehearty says, “What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put your retail business in front of holiday consumers and increase your end-of-year bottom line”. Is Content Marketing on Your Holiday Wish List? Website Magazine [...]
The latest article on HubSpot blog is titled “What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy”. Meghan Keaney Anderson says, “A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations of passersby grow significantly. The man is bewildered by the change in fortune. When the... [...]
The latest article on HubSpot blog is titled “How Free Is the Freelance Writer to Claim the Copy?”. Barry Fieldman says, “I’m going to write this post for HubSpot. Their readers rock (you know that). But grrrr. Their ruthless editorial staff may justslash and thrash it, change the headline to anything they damn well please, and publish it with my name on it. Fair? Foul? Whose article is this? Clearly, with my name on it we’re talking about my personal brand, right? Sure, it’s theiraudience and so their editor’s job is to reflect their company’s brand and voice.... [...]
The latest article on HubSpot blog is titled “Who Should Own Your Content? Join the #GreatDebate”. Ginny Soskey says, “A few months ago, someone tweeted at me. It said, “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t know how to feel. See, this article was written by me and published long ago for another company … but it had been recently reposted... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Don’t Be Afraid to Give Away Your Content Marketing “Special Sauce”″. Baer says, “With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.” So, when fellow Hoosier Jay Baer and his blog post titled, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce” appeared under”. Don’t Be Afraid to Give Away Your Content... [...]
The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer. “Starting today, LinkedIn members will be able to follow the specific brands and... [...]
On the ‘MarketingProfs’ website, Verónica Maria Jarski says, “Recently, Oracle announced its acquisition of Compendium, a content marketing software provider—an indication of just how desirable content marketing software has become. In light of the acquisition, Kapost created the following infographic, which illustrates the technological advancements that have led to content marketing software’s growth. The infographic includes milestones in connectivity, social media, and marketing automation. One such milestone was in 1993, when MTV, IMBD, and The Tech (MIT’s campus newspaper)... [...]