Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Don’t Be Afraid to Give Away Your Content Marketing “Special Sauce”″. Baer says, “With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.” So, when fellow Hoosier Jay Baer and his blog post titled, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce” appeared under”. Don’t Be Afraid to Give Away Your Content... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer. “Starting today, LinkedIn members will be able to follow the specific brands and... [...]
On the ‘MarketingProfs’ website, Verónica Maria Jarski says, “Recently, Oracle announced its acquisition of Compendium, a content marketing software provider—an indication of just how desirable content marketing software has become. In light of the acquisition, Kapost created the following infographic, which illustrates the technological advancements that have led to content marketing software’s growth. The infographic includes milestones in connectivity, social media, and marketing automation. One such milestone was in 1993, when MTV, IMBD, and The Tech (MIT’s campus newspaper)... [...]