Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to.” https://www.youtube.com/watch?v=n7oojCHPPYg Adweek [...]
Archive for the 'Content Marketing' Category
Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is on pace for a 5.8% growth rate this year, defying earlier predictions of the sector’s impending collapse. While that growth is projected to slow in 2024, skyrocketing revenue from retail media networks may keep it aloft. These search advertising... [...]
Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It can help improve online visibility, customer engagement, and customer trust. HubSpot contributor Caroline Forsey has published an article featuring 12 useful tips to improve your content marketing. She says, “When done right, content writing can convert readers into prospects and prospects into paying customers. So, you must consistently create helpful, engaging content for your business‘s bottom line. But that’s easier... [...]
Copywriting is a content production strategy that aims to persuade readers to take a specific action. It’s a critical component of many marketing efforts, including landing page optimization and social media marketing. Copyblogger has published the latest podcast episode ‘Here’s How To (Really) Learn To Write’ featuring Ethan Brooks & Tim Stoddart. The Copyblogger team says, “On this week’s throwback episode, Tim Stoddart (@timstodz) sits down with Ethan Brooks (@damn_ethan) to dig into one of Tim’s recent viral Twitter posts and unpack a 5-part accelerated... [...]
Copyblogger has published the latest podcast episode ‘What is the secret to writing high-performing content online?’ featuring Nicolas Cole. The Copyblogger team says, “In this throwback episode of the Copyblogger Podcast, Tim interviews Nicolas Cole about the secrets of writing high-performing online content.” What is the secret to writing high-performing content online? Copyblogger [...]
Engaging content is content that interacts with the audience. It can help build brand awareness and attract new customers. Copyblogger contributor Tim Stoddart has published an article featuring five ways to create engaging content in 2024. He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content. Tip #1: Research Your Target Audience’s Pain Points For Content Ideas Content marketing is designed to attract your ideal audience by answering their questions... [...]
Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering today with a lady who last year spoke to a packed-out room at Brighton SEO and she’s back for seconds this year. She worked in SEO for copywriting for 10 years and is currently a website copywriter and SEO content consultant at Alice Rowan Content... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the... [...]