Content marketing is a way to grow your reach online. It also enables you to establish your authority in your niche. But it is difficult to generate fresh content ideas for your business. Backlinko Brian Dean has shared 17 ways to find new content ideas. He says, “Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: 1. Use Google Image Tags Here’s how this strategy works: First, type a broad topic idea into Google Images. Then, take a look... [...]

To attract more and more people on your social media channels, you need to publish content that matters to them. You also need to maintain a regular schedule in publishing this content. Entrepreneur magazine is hosting a webinar ‘94 Ways To Repurpose Your Content on Social Media’ on Friday, September 18, 2020 to help you create content for social media. The Entrepreneur team says, “Live videos can help build your brand and grow your audience but once the broadcast ends, it doesn’t stop there. Get more mileage out of the high-quality content that you just delivered by repurposing the... [...]

In the process of content creation, both quality and quantity matter. To keep your audience satisfied, you need to supply the content at regular intervals. MOZ has published a new Whiteboard Friday video ‘How to Create 10x Content’ featuring Rand Fishkin. The MOZ team says, “Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out”. How... [...]

IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley. Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content. Ann debunks the myth that business content has to be “professional” and shares examples of companies that have developed authentic brand voices and, in doing so, built huge followings. Check out the... [...]

Effective content marketing allows you to promote your products and services. By creating compelling content, you can continue to win more customers for your business. Copyblogger has published a new podcast episode ‘How to Write Content That Resonates’ featuring Nathan Barry of ConvertKit. Listen to this episode to explore: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating... [...]

Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information. Jeff Bullas has suggested five ways to help you repurpose your old content. Bullas says, “Making the most out of your content isn’t just about customer loyalty, but it’s about your views and what you put forth as well. One rule of thumb to keep in mind is to always add, enhance, and enrich the old content. 1. Create something new from the old Popular blog posts are popular because they contain social triggers.... [...]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. The content that you post on pillar pages is called pillar content. Content Marketing Institute’s Justin Champion has shared a six-step guide to creating pillar content. Champion says, “You’re at the bottom of the mountain. You’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re... [...]

To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience. Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts. Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are... [...]

Quality content creates the base for your SEO strategy. By continuously producing quality content your audience is waiting for, you can continue to grow your online reach. Copyblogger’s Sonia Simone has shared nine tips to help you create content that improve your SEO performance. Simone says, “Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services. 1. Answer actual audience questions Want lots and lots of people... [...]

The quality of your content is of utmost importance when it comes to achieving higher SEO rankings. By conducting in-depth research, you can make your content more useful for your audience – which is also liked by Google. iPULLRANK contributor Jordan Leschinsky has published an article highlighting the impact of fresh content on your Google rankings. Leschinsky says, “Like any of Google’s ranking factors, we’re never going to be completely sure how they work. And this is intentional – Google doesn’t want you to cheat in order to rank. But according to patents filed by Google,... [...]