The concept of improving the accessibility of website content refers to reducing basic barriers to comprehension. You can make content accessible by adding alternative text for images and other graphics. Portent contributor Travis McKnight has shared four strategies to write accessible website content. McKnight says, “The technical details of web accessibility are only part of the equation to provide a seamless user experience and make your content easy to understand and engage with. Your users are the variables that determine what accessibility level you need, and how you... [...]

Content writing is a creative job where you need to be clear about your objectives and the audience you are targeting. This process doesn’t require only effective writing skills, you also need to develop clarity on how you can make your audience take action with the help of your content. State of Digital contributor Lauren Irwin has shared six questions answering to which you can improve your content creation process. Irwin says, “There’s a light at the end of that dreary tunnel of average time spent on pages and exit rate. Here are 6 questions to ask yourself when getting... [...]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual suspects of content that everyone else seems to share, I’m going to show you a few random examples of creative ideas (and some old ones) that will hopefully inspire you to create better content. “If you only read the books that everyone else... [...]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent contributor Jeremiah Bratton has shared a guide to creating accessible web content. Bratton says, “This article covers a small set of general accessibility issues that are part of Web Content Accessibility Guidelines (WCAG) compliance. I will... [...]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy. MOZ team says, “Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the... [...]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content creation efforts. Zalani says, “If you’re writing or creating content as a leisure activity, then you’re cool, and the habits in the article are not essential for you. However if you want the content to pay your bills (including new brands starting... [...]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and prospects – is to give our audiences what they need, not what they think they want. It’s not easy. It requires psychographic, well-researched, insightful personas created by the whole business, not just the marketing team – ones that... [...]

Quality content makes a long lasting impact on your audience. It helps you to establish yourself in their mindsets for a longer period and think of your company when they are in need of a particular product or service. Copyblogger’s Stefanie Flaxman has highlighted two factors that define satisfying content and its marketing impact. Flaxman says, “Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: “I kind of get what this person... [...]

Your content should have the qualities that are being looked for by the search engines. When the content syncs with the search engine algorithm you get desired results. The Search Engine Journal contributor Ashley Ward has shared six tips to create SEO-friendly content. Ward says, “Put aside your Excel sheets, keyword research, and optimization guides for just a minute. Let’s talk about the nuts and bolts of SEO-friendly content that has the potential to rank #1. 1. Add Variety to Your Content No two searchers are alike. Some people want chunks of dense text, while other people demand... [...]

I am frequently dismayed by the poor writing in the promotional emails I receive. There are a lot of grammar errors and misspellings. There are also sentences that don’t make sense. I have wondered if there would be a market for having sales pages, emails, etc. reviewed for good English prior to release. The errors I see reduce a reader’s confidence in the ability of a seller to deliver quality products, so cleaning up the English should pay for itself in improved sales. You may not have to hire someone to clean up your poor writing, though. There are tools that will improve your writing,... [...]