Graphics are very important for making your content presentable. Pictures that sync with the ideation of your content help you easily and closely connect with the audiences. The Search Engine Journal contributor Brad Smith has shared four ways to help you choose right images for your next blog post. Smith says, “Before starting to add images to your next post, first consider your target audience in detail to understand what they expect, want, and what can be directly applied in their day-to-day as efficiently as possible. Now, let’s go over some surefire ways to pick memorable images... [...]

Content marketing is doing wonders for most businesses. It can do so only when you have produced fresh and creative piece of content. Copyblogger’s Stefanie Flaxman has shared some useful tips to help you turn your contend ideas into a series of publication. Flaxman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you. Installment #1: Establish your authority Here’s where you select your content idea. Let’s pretend you run... [...]

Search engine prefer the content that makes sense, easy to digest and helpful to the Internet surfers. Creating a piece of content that gets high credit in search engines is a challenging job. The MOZ team has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Content Comprehensiveness’. Jenkins in this video shares some useful ideas to make most from your content marketing efforts. The MOZ team says, “When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins... [...]

Content marketing requires constant creation of quality content which is a challenging job. Continuously creating fresh content requires persistent efforts. We need to consider remaking our content – from blog posts to video and from video to emails for better conversions. MOZ columnist Laurel Taylor has shared an useful article on how marketers can use their old blog posts fro improved marketing. Taylor says, “On many sites, the sheer number of pages are the biggest reason to consider improving or scaling back old content. If past content managers chose quantity over quality, heaps... [...]

The Buffer team has published a new podcast featuring Brian Peters on ‘7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content’. Peters says, “Marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees – giving rise to a new era of marketing roles such as the Full-Stack and T-Shaped Marketer. Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage... [...]

Econsultancy columnist Ben Wood has shared five ways to help marketers optimise their content for voice search in 2019. Wood says, “Here are five tips for optimising your content for voice in 2019 and beyond. 1. Answer customer questions with featured snippets Also referred to as “position zero” due to its prominent location at the top of the SERP, a featured snippet is essentially an extract from a web page that Google has determined best answers the user’s query. Most commonly, it takes the form of a bullet point list, a short paragraph of text, or a table of information. According... [...]

Content creation is a task that requires great clarity and creativity for gaining the attention of the customers, acquire and retain them. In content development process you need to know the clear objective of what you are creating. Copyblogger contributor Lacy Boggs has shared three questions to help content marketers build a stronger content strategy. Boggs says, “As different as all the businesses I work with are (from a guy who sells men’s clothing to a woman who coaches people through healing IBS and beyond), I start every Strategy Session with three basic questions. The answers to... [...]

Personalization is the key to achieving marketing success today. It helps you cater to the needs of your customers and show that you care for them. Marketing Land contributor Robin Kurzer has shared six tips to help marketers create content that helps them offers a personalized experience to their customers. Kurzer says, “According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the Adobe study found that more than half (59 percent) find it difficult to personalize content at scale. Yet that’s... [...]

In content creation quality and creativity are the utmost important things. These two elements bring in the required newness in your copies. Content Marketing Institute contributor Duncan Milne has shared seven steps to help marketers write a great creative brief. Milne says, “Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisionsand rethinks later. And, better... [...]

In content marketing what matters is the first thing that your visitors and the search engines see. Yes, it is the headlines of your blog posts. It has to be reflective in the way that it tells people about what is inside for them. Copyblogger’s Stefanie Flexman has shared three questions that can help bloggers craft better headlines. Flexman says, “Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be: Who will benefit from this content? How do... [...]