This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to select... [...]
Archive for the 'Content Creation Tips' Category
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques... [...]
Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic. Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’. She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming. You can: Brainstorm ideas. Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent. Use your favorite SEO keyword research tool for idea generation. Search... [...]
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave. Here’s what you’ll learn: How to craft... [...]
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]
Fresh and relevant content can help you score high on social media platforms. Consistency is an important element in this process. Watch Vanessa Lau’s video ‘How to Create Consistent Content on Social Media (100 posts in 30 days!)’ to boost your content creation. She says, “Watch this video to know the step-by-step process on how I create 100 content pieces in 30 days! In this video I shared: How I come up with content ideas fast Tools and Templates I use to plan and organize my content for multiple social media platforms My current step-by-step content creation and distribution... [...]
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave. Here’s what you’ll learn: How to craft... [...]
Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.” Ahrefs [...]
Exposure Ninja’s Tim Cameron has published a new video ‘You Won’t Get Traffic If You Don’t Write Like This’ highlighting some useful writing techniques to get more traffic. He says, “Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching... [...]