Content creation is a dynamic process. It requires a combination of creativity, consistency, and persuasive skills. IMPACT’s John Becker has published a step-by-step guide to creating the content your team needs. It covers nine steps of content marketing production. He says, “The content creation process is pretty simple. It’s a linear progression that moves from initial idea generation to final publication and promotion. If things are firing on all cylinders and you’ve got a high-need piece of content, it’s possible to get that piece through all the stages, from brainstorm to... [...]

Search Engine Journal has published a new e-book ‘Perfectly Optimized Content from Start to Finish’. The SEJ team says, “Download our e-book ‘Perfectly Optimized Content from Start to Finish’ to learn what this perfectly optimized content looks like and how you can create it, too. In it, you’ll find everything you need to ensure each element on the page is helping you rank and generate traffic. You’ll learn exactly what to do with page content, including: Targeted keywords. Search-friendly URLs. Optimized H2 tags. Last updated timestamp. Use of images and video. And... [...]

Quality content matters. With deadlines and stress that occurs due to them, you need external support in your content creation efforts. Content Marketing Institute contributor Sally Ofuonyebi has published an article highlighting 13 tools to create content that works for search engines and audiences. She says, “I’ve compiled a list of 13 tools divided into SEO and writing sections, but all designed to help you create valuable content that will get discovered and consumed by your target audience. SEO tools to help audiences discover your content These search engine optimization tools provide... [...]

Today, content has several varieties. And we wish to achieve excellence in any of the content variety that we create. It can be possible with a clear plan and a strong idea. Content Marketing Institute contributor Ann Smarty has shared three pre-launch steps to make your content project stronger. She says, “This guide covers three key steps to take prior to announcing your content-based project. 1. Identify your future competitors You know the kind of a project or maybe you’ve even started working on it. Do similar or related projects already exist? What can you learn from those and how... [...]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better” than Your Competitor’s” to help you create high-performing content. The Ahrefs team says, “In this video, you’ll learn how to create content that’s better than your competitor’s by focusing on the four attributes... [...]

Content creation requires originality and creativity. Creativity helps you continuously attract new followers and customers. Bruce Clay has published a new article highlighting seven ways to come up with content ideas for your SEO program. He says, “Expert, shareable content is the backbone of your SEO program. But coming up with topics can be intimidating if you don’t have the proper guidance. Here, I’ll outline seven ways you can keep your SEO editorial calendar filled with useful content: 1. Keyword Research One of the most obvious places to start is your keyword research. Your keyword... [...]

Quality content helps you achieve your marketing goals. It also helps you establish yourself as an authority in your domain. Watch Neil Patel’s new video to create content that ranks in search engines. He says, “Do you want to learn how to write content that ranks well in Google, even after Google’s next algorithm update? Today I’m going to break down how to write content that ranks in 2022’s crazy SEO landscape. So look, it comes down to seven simple steps when it comes to writing content that works well in the future Google.” Neil Patel’s Blog  [...]

Ahrefs has published a new video ‘How to Scale Content Creation’ to help you improve your content creation process. In this video, you’ll learn how to scale content creation without sacrificing the quality of your content. Ahrefs  [...]

Content Marketing Institute has published a new video ‘Content Creation Planning’ to help marketers excel in content marketing with proper planning. The CMI team says, “To create strategic content, you need a strategic content planning process. Rose explains how to elevate your content plan to be more than a list of requests.” Content Marketing Institute  [...]

Regular content audit helps you maintain the quality of your blog publishing. By performing content audits, you can continue to develop content that is of your audience’s interest. Seer contributor Bryan McKeon has published an article highlighting three steps to perform a blog content audit. He says, “I once worked at a company that had been building blog content for more than 15 years. Multiple CMS and content strategies over the years had grown their blog to a whopping 27,000 posts. It was clear that managing that many blog posts was an impossible task. To help explain the audit... [...]