Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the... [...]
Archive for the 'Content Creation Tips' Category
B2B content marketing is the process of creating and distributing content to attract other businesses and convert them into customers. B2B stands for business-to-business. Content Marketing Institute contributor Ahava Leibtag has published an article featuring clear writing tips for B2B marketers. She says, “Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed to skepticism about plain... [...]
A creative brief is a short document that outlines the key elements of a creative project. It’s often created by a consultant or creative project manager. HubSpot has published a new video ‘How to Write a Killer Creative Brief’. The HubSpot team says, “In this video, you’ll go step-by-step with one of our Hubspot experts to learn how to write an effective creative brief using a FREE Hubspot template that will keep your projects on time and on message. You’ll learn everything you need to know about the key components of an expert creative brief, how to make... [...]
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren Baker says, “Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Turn Intellectual Property Into Passive Income for Your Agency’ featuring Gini Dietrich. The SME team says, “Want to build a passive revenue stream for your agency? Wondering where to start? Discover how to create intellectual property that generates passive income year-round.” https://www.youtube.com/watch?v=R0K30DDyTKc Social Media Examiner [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content Marketing Strategy in the Age of AI’ featuring Robert Rose. The SME team says, “Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? Explore content marketing strategy in the age of AI.” https://www.youtube.com/watch?v=BCwaFE4-01Q Social Media Examiner [...]
Content creation is the process of creating and publishing informational content. It involves: Researching, Generating ideas, Creating content, Promoting content. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid These Unethical Marketing Practices’ featuring Lauren Teague. The SME team says, “Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? Discover how to 10x the content your clients already have for more awareness, engagement, and growth.” https://www.youtube.com/watch?v=94uoT-aeYhI Social... [...]
Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]
Engaging content can help attract new customers, retain existing ones, and build credibility. It can also help you establish yourself as an industry expert. Copyblogger contributor Tim Stoddart has published an article featuring five tips to create engaging content in 2024. He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content. Tip #1: Research Your Target Audience’s Pain Points For Content Ideas Content marketing is designed to attract your ideal... [...]
High-quality content that helps you catch your audience’s interest plays a great role in your marketing success. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen or heard is tricky. As most content creators only want to publish the very best content, the thought of generating a new idea that tops your last piece is overwhelming. If you’re staring at a blank page and don’t know what to create,... [...]