Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage audiences. The goal is to reach a target audience and increase brand awareness, sales, engagement, and loyalty. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “If you’re staring at a blank page and don’t know what to create, this post will help you generate a stellar content idea that can top your last piece of content. 1. Identify Customer Pain Points The best content idea isn’t necessarily... [...]

Quality content helps you boost engagement, brand awareness, search engine rankings and conversions. MOZ contributor Melissa Popp has published an article featuring six tips to generate top-shelf content with budget constraints. She says, “High-quality content is the cornerstone of effective digital marketing. From SEO to email marketing to social media and other channels, helpful content wins every time. While quality content is as important as ever, tight deadlines and budget restrictions often put creators under pressure. I’ll share my journey and strategies for creating top-notch... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content’ featuring James Tennant. George B. Thomas says, “Marketers who create content and then think about promoting it are going about the process backwards, says James Tennant on Marketing Smarts Episode 569. That is to say, no one should feel obliged to promote on every platform available. Instead, audience research will inform your promotional channels. “It’s not just a case of, ‘we like that channel, we’re... [...]

AI content creation is the use of artificial intelligence to generate written material without human input.  HubSpot has published a new video ‘AI Content Creation: 4 Easy Tools to Speed up Your Creative Process’ highlighting four useful content creation tools. The HubSpot team says, “Are you ready to unlock the secrets of lightning-fast content creation across a multitude of channels? Whether you’re a marketing maverick or a newbie, the challenge of generating compelling content can be a rollercoaster ride. But guess what? We’ve got the solution you’ve... [...]

Viral content is content that becomes extremely popular and is shared by many people on social media. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More’ featuring Brian Kearney. Loren Baker says, “As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it’s taught him... [...]

  HubSpot has published a new video ‘How to Write An Unforgettable Slogan for Your Business’ featuring useful content creation tips. The HubSpot team says, “Looking to elevate your brand and set yourself apart in a crowded market? Today’s video is all about the transformative power of a great business slogan. We guide you through a simplified process to craft a slogan that not only defines your brand but also resonates with your target audience. Get tips on what makes a slogan memorable and learn common mistakes to avoid. Plus, don’t miss our exclusive... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World’ featuring Kristen Habacht. George B. Thomas says, “Episode 566 of Marketing Smarts is all about making the little moments count. “All these moments, especially when there’s data transfer or information transfer that suddenly feels to somebody like, ‘I already did this.’ Every time you lose those little moments, it eats away at your credibility, eats away at your brand experience,” says episode guest... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”), then Episode 565 of Marketing Smarts should come as a breath of fresh air. In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new. “With ChatGPT, all of a sudden everyone is like, ‘AI came... [...]

Editing and proofreading are very important stages of content creation. Content proofreading is the final stage of the editing process. It involves identifying and correcting errors and inconsistencies in grammar, punctuation, spelling, and formatting. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on master content proofreading and editing. She says, “With your editor’s hat on, follow this five-step process: Make sure you understand the overall purpose of the piece of content for the audience and the brand before you read the first word. TIP: Require... [...]