Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales... [...]

MarketingProfs has published a new podcast episode ‘How to Create Better Content by Conducting Better Interviews’ featuring Jay Acunzo. Kerry O’Shea Gorgone says, “In this episode of “Marketing Smarts,” Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H fame). We cover research and preparation, rolling with audio issues, and timing your questions just right. (Sometimes you need to warm guests up before you dive too deep!) We also cover how (and why) to avoid getting starstruck by celebrity guests, and... [...]

Neil Patel has published a new video ‘How to Come Up With Content Ideas That Drive Traffic’ to help you get more website traffic with quality content. He says, “There’s so many topics that you can be blogging on, but how can you pick blog post topics that consistently generate more traffic? Today, I’m going to break down how to come up with blog topic ideas that consistently generate traffic”. Neil Patel’s Blog  [...]

The quality of your content is the key that helps you to grow your website. It enables you to improve your SEO rankings and get more customers. Yoast contributor Marieke van de Rakt has shared seven tips to help you improve your website’s content fitness for better SEO results. She says, “The way you structure your website, the way you link from pages to other pages is really important. It’s like a guide that helps Google figure out what the most important content on your website is and how pages are related to each other. 1. Improve the internal linking of your cornerstone articles Make... [...]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is your blog functionally inclusive? I’m working with the CMI team to improve this blog. Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging. Beyond that, there are a few... [...]

SEMrush contributor Irina Zeleneva has published a comprehensive guide called ‘Content Writing: How To Write and Order Different Types of Content’. It covers the following: What Is Content Writing? Types of Content  Content Writing Basics Research Planning  Writing Content Writing Tips Articles  Product Content Website Сontent  Email Newsletters Press Releases  Ebooks Outsourcing Content Final Thoughts  Content Writing: How To Write and Order Different Types of Content SEMrush  [...]

Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference your content calendar to identify how the article serves both your audience and your business. That statement won’t go directly in your text most of the time, but it helps influence the message you’ll communicate. Your introduction... [...]

Whatever the content type you publish, you need to make it catchy and impactful. By instilling strong words and phrases, you can continue to get the most from your content publishing efforts. Brian Clark of Copyblogger has shared a list of 50 trigger words and phrases for powerful multimedia content. He says, “The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. The goal of this post is to give you some examples of words that bring the lightning.... [...]