Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why visuals are the most important element of content marketing″. Baer says, “This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. Why visuals are the most important element of content marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Content Marketing' Category
MarketingSherpa has released a case study titled “Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members”. Allison Banko says, “Chartering a community website can position your brand as the Beyoncé among your consumers and the Einstein within your industry. The undertaking of an entire community, along with fresh, well-managed and engaging content is enormous, and it takes more than a few blog posts to establish both a fan base and thought leadership. Freightliner created a community website, stocked with hot content, and served it... [...]
The latest article on ‘Marketing Land’ is titled “Using User Generated Content To Boost Sales”. Marketing Land team says, “If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns”. Using User Generated Content To... [...]
The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As you publish content, you’ll want to be sure it gets found in search via SEO and also on social media. However, what if you could publish your own online industry-specific magazine (that’s optimized for tablets) to an audience... [...]
The latest article on ‘Marketing Land’ is titled “The 4th Wave Of Content Marketing: Marketing Apps”. Scott Brinker says, “Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular. I propose that we’ve seen three waves of content marketing on the web, and that... [...]
The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As you publish content, you’ll want to be sure it gets found in search via SEO and also on social media. However, what if you could publish your own online industry-specific magazine (that’s optimized for tablets) to an audience... [...]
The latest article on ‘MarketingProfs’ is titled “Best-Practices for Selecting Content Marketing Software”. Ayaz Nanji says, “At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management, and social media management—according to a recent analysis by Altimeter Group. Considering the plethora of choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements? Altimeter recently... [...]
MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Boring Niche’s Secret Weapon (And How to Use it)”. Sean Smith says, “I hear it constantly: “My niche isn’t sexy enough for content marketing.” It’s a lie. It’s a crutch. It’s a flat-out excuse. The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle. The “boring” niche actually has a secret weapon”. The Boring Niche’s Secret Weapon (And How to Use it) ‘Copyblogger’ Blog [...]
The latest article on HubSpot blog is titled “Why Content Marketing Fails “. Sam Kusinitz says, “The whole “if you build it, they will come” principle doesn’t really apply to content marketing. If you’ve invested in a content marketing strategy just to see it fall flat — or consulted businesses excited about content only to give up shortly thereafter — you know what I mean. But you might not know why failure happens. It’s not that content marketing itself is destined to fail you;it’s just that there are some dangerous assumptions about... [...]