The latest MOZ blog post is titled “Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?”. Laura Lippay says, “How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question“. Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? MOZ Blog [...]
Archive for the 'Content Marketing' Category
The latest TopRank blog post is titled “Over 100 B2B Content Marketing Statistics for 2014”. Lee Odden says, “Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing. From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction. As a blogger, public speaker and strategist, I know how convenient it can be for statistics in a report like this to be broken out. I did this once before with 100+ B2B Content... [...]
The latest article on ‘Marketing Land’ is titled “Top Tips For Optimizing Your Content: 9 Experts Weigh In”. Arnie Kuenn says, “As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can’t produce results if your audience doesn’t find it. However, many publishers struggle with content optimization and finding the balance between optimizing your content for... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Truth about Google + for Business (and Content Marketing)″. Baer says, “Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of a leadership shakeup, the intrinsic value of Google+ conversations, and what our listeners need to know about making the most of their Google+ engagement”. The Truth about Google + for Business (and Content Marketing) Jay Baer’s ‘Convince & Convert’ Blog [...]
MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”. Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,” said Ryan Hutchings, Director of Marketing, VacationRoost. In his featured case study presentation at Web Optimization Summit 2014, May 21-23, Hutchings will discuss how VacationRoost evolved its testing from random projects to an ongoing... [...]
John Chow’s latest blog post is titled “How To Create Content That Makes Money”. Chow says, “Writing is an art. Artists get paid. You need to weave in ideas that can cause someone to take action. No matter what it takes, don’t trade the quality of your posts, articles, videos and what have you for quantity. Of course there is nothing wrong with creating more content, but you should care more about readership and what impact you’re making in the lives of your readers”. How To Create Content That Makes Money John Chow’s Blog [...]
The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: integrating your content platforms”. James Carson says, “In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms. In the last two instalments of this series, I’ve talked about customer journey, big ideas, content formats, and size. Now, in this final part, it’s time to think about how these concepts fit into our different content publishing platforms. We need to consider where our... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “25 Ways to Create Shareable Content″. Baer says, “The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter,... [...]
The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: considering different formats & sizes”. James Carson says, “In the first part of this series, you would have run through the methods for mapping the customer journey and big ideas. Once you’ve worked out these, you need to work out how you can meet the customer needs or wants through different content formats. It’s better to think beyond the blog and consider all the different channels that you can reach the customer on, and think to their particular advantages. In the next part,... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This is the true purpose of content marketing″. Baer says, “This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. This is the true purpose of content marketing Jay Baer’s ‘Convince & Convert’ Blog [...]