The latest MOZ blog post is titled “How I Learned to Stop Worrying and Love the Nofollow”. Rob Toledo says, “Never fear the nofollow. Here’s a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy“. How I Learned to Stop Worrying and Love the Nofollow MOZ Blog  [...]

The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use Content Marketing with Social Media”. Kunle Campbell says, “Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels is not going to be effective. Too many social marketing efforts fail to recognize the vital importance of posting content that people actually care about. Here are the five reasons your social marketing efforts need to be built around quality content. 1.... [...]

The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“. The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Klout Unveils Content Platform”. Allison Howen says, “Klout users no longer have to spend their days and nights wondering how to improve their Klout Score, because the company has introduced a new content platform that aims to help users share better content, thus increasing their scores. The new platform recommends content that is likely to resonate with a user’s fans and followers. Plus, the platform features tags that let users know if content is starting to trend and if items match the interests of the user’s audience members.... [...]

The latest Silverpop blog post is titled “5 Steps to Optimize Your Content in 2014”. Ellen Valentine says, “As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’ day-to-day roles. But, strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads.As you put together your marketing plan for the year, consider a thorough content audit as part of your strategy.... [...]

The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”. Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward a more targeted approach, allowing companies to create Showcase Pages in addition to their existing Company Page, thus extending their presence within the platform. Via Showcase Pages, you can promote a specific brand or product to a targeted group... [...]

The latest MOZ blog post is titled “75 Content Starters for Any Industry”. Amanda Gallucci says, “Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand. Thinking of content topics doesn’t have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea. Individual achievement Talk about a transition to a new role and how you had to adapt your skills to succeed. Think... [...]

MarketingProfs is hosting a free virtual conference on ‘Content Marketing’  on Friday, February 14 at 11.00 am ET. Key speakers of the conference are Michael Brenner, Andrew Davis and Jeff MacGurn. MarketingProfs team says, “Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. Hear what our keynote speaker has to say about this upcoming event. Your FREE pass includes access to: 3 actionable sessions with live, interactive Q&A Exhibit... [...]

The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “
You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy. But then a nagging doubt creeps in“. A 3-Step Formula for Captivating Your Audience With a Few Opening Lines ‘Copyblogger’... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 5 C’s of Effective Content Marketing″. Baer says, “Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble”. The 5 C’s of Effective Content Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]