The latest ‘Econsultancy’ blog post is titled “What type of content should be served to potential customers?”. Shane Jones says, “In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing. Google Panda was an algorithm that was meant to serve higher quality content to users in Google search results. With dozens of updates to Google Panda since then, the SEO industry changed and SEO professionals now needed to become content marketers as well. Even since, we’ve seen Penguin hit links and a potential... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “How To Optimize Your Content Marketing For Organic Search”. Virginia Bussey says, “One of the great things about Inbound Marketing is that it can provide helpful, interesting content to website visitors AND it can help your organic search rankings. Notice I used the word “can” not “will.” If you don’t use best practices for both Inbound Marketing and SEO with every blog article, you’re essentially leaving money on the table. And if you’re consistently blogging even once a week, you’re probably spending... [...]
The latest post on ‘Copyblogger’ Blog is titled “8 Myths of the Zombie Content Apocalypse”. Geoff Livingston says, “You’ve seen the conversation and heard the wild conjecture about the content apocalypse. Let’s be honest. Marketing zombies caused this problem. That’s right, you heard me. Marketing zombies. Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs“. 8... [...]
HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January 23rd, 2014 where HubSpot and Evernote will present key learnings on how you can create a content marketing blueprint for IIP that will line you up for success in 2014. Attend this webinar and discover how to: Create your buyer personas Generate... [...]
The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot [...]
The latest post on ‘Copyblogger’ Blog is titled “Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?”. Jerod Morris says, “Matt Cutts went Richard Sherman on guest blogging today. The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this: Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs. In his words: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. We publish articles from guest... [...]
The latest post on ‘Copyblogger’ Blog is titled “Striving for Authority”. Seth Godin says, “Everyone wants to play. That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®. That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow“. Striving for Authority ‘Copyblogger’... [...]
Your WordPress website can attract traffic from people interested in your niche around the world, and when it does, it can become a source of steady income for you. The main hurdle you have to overcome is creating top content that people will be so interested in reading that they will return day after day. Content curation can help you create this quality content. By curation, we mean finding interesting content in your niche, then excerpting a snippet of text and “framing” it with your own commentary, putting it in context within the niche at large. You post this curated content on... [...]
The latest article on ‘MarketingProfs’ is titled “Eight Steps for Making 2014 Your Video Marketing Year”. Michael Litt says, “I can pretty much guarantee that you or people on your team have said or heard the words, “We’re definitely going to use more video in the new year”—and you’re not alone. According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their strategy in 2013, and 71% increased their video spend from 2012 levels. But, as budgets increase, marketers are going to need to set some realistic... [...]
The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”. Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority. Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution. Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition“. A Sobering Reminder That Authority Can Change the Course of History ‘Copyblogger’ Blog [...]