The latest article on HubSpot blog is titled “4 Useful Tips for Creating Evergreen Content (With Four Killer Examples)”. Scott Yates says, “Just as the evergreen tree is a symbol of perpetual life, evergreen content marketing uses ideas and techniques that are sustainable and lasting over time. These evergreen marketing campaigns transcend the latest “buzz” by providing long-lasting expertise that users come back to again and again. We have some good examples of evergreen content below, but the gold standard are those companies who build pages that we all turn to regularly... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”. Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good. Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic. But as we all know, writing is often the easy part. The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings“. How to... [...]

The latest article on ‘Business 2 Community’ is titled “7 Steps to Using Google+ to Grow Your Company’s Community”. Benjamin Taylor says, “Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay. It’s no secret that Google... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]

The latest post on ‘Copyblogger’ Blog is titled “Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn”. Demian Farnworth says, “It’s the usual story. A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans. He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of“. Why a Legendary... [...]

The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”. Brandon Olson says, “The AWeber team invites you to participate in our first-ever #AWeberHour Twitter Chat Wednesday, January 8, from 3-4 p.m. ET. We’ll be speaking with Joe Pulizzi, founder of theContent Marketing Institute. Joe will be providing insight on what 2014 holds in store for content marketing as well as sharing some New Year’s Resolutions every content marketer should make. The top chat contributor will receive a copy of Joe’s book, EPIC Content Marketing, and an... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “9 Best Social Media and Content Marketing Tips From Buffer″. Baer says, “We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to”. 9 Best Social Media and Content Marketing Tips From Buffer Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “7 Tips To Instagram Photos That Will Get You More Likes (Infographic)”. Mitt Ray says, “Instagram has quickly become a very popular social media. The site already has over 150 million users. Businesses need to get on this network and share photos too. It’s not just enough if you just post photos on Facebook, as if you haven’t heard, young users are leaving it. And one of the reasons as pointed out by this TIME article, by Victor Luckerson, is that people now prefer using different networks for different purposes... [...]

The latest article on Business Insider is titled “Malware Attack Hits Thousands Of Visitors To Yahoo.com”. Paul Szoldra says, “Two internet security firms have warned that hundreds of thousands ofYahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports. In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors – which are served from ads.yahoo.com – were... [...]

The latest article on ‘Business 2 Community’ is titled “20 Amazing Marketing Statistics That Will Drive 2014”. Priyanka Ravani says, “As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing... [...]