The latest article on ‘Business 2 Community’ is titled “How To Solve The Content Marketing Dilemma”. Angela Husman says, “Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone. According to OneSpot, most firms face these and other problems in managing their content marketing”. How To Solve The Content Marketing Dilemma Business2Community.com [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Website Magazine’ is titled “How Effective Is Your Content Marketing?”. Derek S says, “According to Kapost, a website’s conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent. gShift Labs, a content marketing performance metrics software company, has announced the release of its new Content Performance Campaign and Reporting Module. Through the new module, marketers will be able to monitor their content marketing as well as their social media and SEO campaigns almost in... [...]
Google has stringent rules about what is worth giving a high rank in the search results, and getting more stringent daily. Many careless marketers were shocked to discover that the careless content creation habits they had gotten used to no longer work. On the other hand, if you know just what Google is looking for, and give it to them, then your site can be a winner in the “search engine sweepstakes”. The problem is that creating good, unique content isn’t easy (or lat least it hasn’t been easy.) But suppose you were able to create high-ranking sites, filled with useful,... [...]
The latest ‘Econsultancy’ blog post is titled “Death to content: long live the editor”. Maximilian Tatton-Brown says, “If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame. In the effort to rule their industry, almost every player has ended up churning out the same old slurry by neglecting a key element of creating great stories. It comes down to this: the world doesn’t need more content, it needs better editors. A good editor establishes a fair, consistent point of view. They... [...]
The latest article on HubSpot blog is titled “Why Content Alone Isn’t Content Marketing”. Joe Chernov says, “Don’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again. After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room towel-snap: There’s more talk of content marketing than ever before, but fewer actual results. I’m beginning to think companies have a “find-and-replace”-deep commitment to the practice:... [...]
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Why it’s easier for B2B to measure content marketing″. Baer says, “This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please subscribe to my YouTube channel. Terry: Do you think communicators are missing opportunities if... [...]
The latest article on ‘Business 2 Community’ is titled “B2B Content Marketing and the Importance of Objectivity”. Jeff Zabin says, “Ubiquitous TV and print advertisements once proclaimed that three out of four doctors recommend Chesterfield cigarettes, that Lucky Strike cigarettes are “less irritating than other brands,” and that “more doctors smoke Camels than any other cigarette.” The campaigns often referenced the findings of “independent research studies” that were supposedly comprised of large numbers of physicians. Testimonials by white-coated, white-haired... [...]
The latest ‘Econsultancy’ blog post is titled “What social customer service is really worth: stats”. Christopher Ratcliff says, “You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media. Do you know the value of giving social customer service? Giving customer service over Twitter and other social channels is not only becoming a necessary part of a brand’s social media presence but also one forced upon it by a consumer... [...]
The latest post on ‘Copyblogger’ Blog is titled “SlideShare Best Practices: How to Turn Written Content Into a Winning Deck”. Dave Paradi says, “At the recent Authority Intensive 2014 conference, there was a lot of talk from the stage and amongst the attendees about SlideShare. And with good reason. SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers”. SlideShare Best Practices: How to Turn Written Content Into a... [...]
The latest ClickZ blog post is titled “The Rise of Content = The Resurrection of Publishing”. Jeanniey Mullen says, “The rise of content marketing means that as a publisher, you hold the keys and power to the future. This week, NewsCred released an article called “50 Stats You Need to Know About Content Marketing.” I’ve been following NewsCred for some time and have been impressed with their outreach and engagement strategy. So when this email came through, I decided to take a look. As I read through the facts (although some of them are a few years old), I found myself... [...]