The latest article on HubSpot blog is titled “Content ROI Is a Myth”. Kieran Flanagan says, “As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood. In a recent study we conducted with SmartInsights, the top challenge for marketers was measuring the ROI of content. According... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “How To Succeed With Content Marketing In Organic Search”. Jim Yu says, “Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. Your goal is to get this message in front of as many people as you can. So you sign up to talk at professional organizations, networking events, industry conferences, small groups of decision-makers... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing ideas: five key tools and one killer tip”. Chris Lake says, “Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience. That’s where James Welsh comes in. He has built a search /... [...]
The latest article on ‘Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, whenLinkedIn announced that eventually all members will be able to publish content on... [...]
The latest article on HubSpot blog is titled “How Use Storytelling to Cut Through the B2B Content Clutter”. Ginny Soskey says, “The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybeyou offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of... [...]
The latest article on ‘Business 2 Community’ is titled “PR is 80% More Effective Than Content Marketing”. Sarah Skerik says, “According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public. According to the study, earned media – defined as content created by credible third party experts – consistently provided more benefit to brands than did user generated or branded content. Credibility is the key The stat is interesting... [...]
The latest article on ‘Business 2 Community’ is titled “7 Tips To Great Social Media Marketing Content Strategy”. Angela Hausman says, “Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy. Tune in tomorrow as I share some of my favorite tools for implementing this strategy. 1. Create great content From your customer’s perspective, not yours. I always say the trick to excelling at social media marketing is to align your customers goals with your own.... [...]
The latest post on ‘Copyblogger’ Blog is titled “Your Audience Doesn’t Know What it Wants”. Ramsay Taplin says, “ Pretty witty quote, right? You’ve probably heard it before. (Even if Ford never actually said it.) I know I have. But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my own writing, let alone my online business’ product creation. It’s actually a pretty funny scenario. My first two posts this year were about starting a blog in 2014 and then asking my audience what blogging help it wanted in 2014“. Your... [...]
The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]
The latest article on ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”. Brian Massey says, “Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may. How much will you benefit? How much does... [...]