‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]
Archive for the 'Content Marketing' Category
MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”. MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity when developing its new digital subscription business, bostonglobe.com. At Optimization Summit 2013, Peter Doucette, Executive Director of Circulation, Sales & Marketing, The Boston Globe, unveiled how the prestigious news hub performed more than... [...]
The latest ‘Econsultancy’ blog post is titled “Tablet users expect desktop content and an optimized browsing experience: report”. David Moth says, “Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices. It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity. This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%). The... [...]
The latest article on HubSpot blog is titled “Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?”. Brianne Rush says, “Brands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it’s transformed from a trend to a survival tactic. From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas. Some... [...]
The latest ‘Econsultancy’ blog post is titled “How well are you optimizing your digital and ecommerce activities?”. David Moth says, “How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report? The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy. In order to receive your free copy all you have to do is complete the survey by clicking on this link“. How... [...]
The latest ‘Econsultancy’ blog post is titled “What type of content should be served to potential customers?”. Shane Jones says, “In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing. Google Panda was an algorithm that was meant to serve higher quality content to users in Google search results. With dozens of updates to Google Panda since then, the SEO industry changed and SEO professionals now needed to become content marketers as well. Even since, we’ve seen Penguin hit links and a potential... [...]
The latest article on ‘Business 2 Community’ is titled “How To Optimize Your Content Marketing For Organic Search”. Virginia Bussey says, “One of the great things about Inbound Marketing is that it can provide helpful, interesting content to website visitors AND it can help your organic search rankings. Notice I used the word “can” not “will.” If you don’t use best practices for both Inbound Marketing and SEO with every blog article, you’re essentially leaving money on the table. And if you’re consistently blogging even once a week, you’re probably spending... [...]
The latest post on ‘Copyblogger’ Blog is titled “8 Myths of the Zombie Content Apocalypse”. Geoff Livingston says, “You’ve seen the conversation and heard the wild conjecture about the content apocalypse. Let’s be honest. Marketing zombies caused this problem. That’s right, you heard me. Marketing zombies. Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs“. 8... [...]
HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January 23rd, 2014 where HubSpot and Evernote will present key learnings on how you can create a content marketing blueprint for IIP that will line you up for success in 2014. Attend this webinar and discover how to: Create your buyer personas Generate... [...]
The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot [...]