Susan Tucker says, “In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers. So, how can small business owners effectively and creatively make use of the benefits of SEO in their marketing? By utilizing Content Marketing techniques“. 10 Awesome Content Marketing Tips For Small Business Business2Community.com  [...]

The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead. But, with the right execution, even companies in “less exciting” industries can transform their blog into a magnet for new leads. In this webinar, we’ll help you understand all the basic principles behind business blogging from creating a content experience that serves your business goals to... [...]

Shannon Byrne says, “When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions: Who are your community’s influencers and why? Which events are your community members attending?”. 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy ‘Copyblogger’ Blog  [...]

Allison Howen says, “In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic. To remedy this problem, InboundWriter decided to revamp its software platform, and today the company is unveiling its new predictive analytics software that aims to help writers produce better performing content prior to development. The new software can be leveraged to forecast how content will perform based on an article topic or proposed headline. Moreover, the software also suggests... [...]

Pamella Neely says, “For all the benefits of content marketing, there’s one big drawback: You have to create content. A lot of content. If you can knock out blog posts at a moment’s notice, that’s good. If you can’t, it’s a problem. Content creation is a problem for most small businesses. It’s not that they don’t create any content at all. Most find a way to get one blog post out a month, do some social media updates, and maybe even to record a video now and then. But that’s not enough. To get results, you have to create at least twice as much content as that, and you have... [...]

Ayaz Nanji says, “How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest mistakes people make when pitching? Fractl recently set out to answer such questions by surveying 500 writers, editors, and publishers on what they look for in pitches. Respondents came from a wide range of digital publications, including those that cover general news (such as CNN.com, Reuters.com, USAToday.com), business and technology (Forbes, Mashable, Business Insider),... [...]

David Moth says, “I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years. However it can still be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase. However there are methods of proving the value of content marketing to an organisation, as highlighted by these case studies”. Six case studies that prove content marketing ROI isn’t fictional ‘Econsultancy’ Blog  [...]

Sharon Hurley Hall says, “I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them. Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found. 1) Hubspot and Smart Insights have teamed up to create Seven Steps to Success Competing with Content Marketing. The infographic looks at how what brands need to communicate meshes with what customers want to find out. It... [...]

Erik Devaney says, “The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually aboutmusic … and the musicians who made it. That groundbreaking documentary series? Behind the Music. The first musicians featured in it? Milli Vanilli and M.C. Hammer. (Hey, the show had to start somewhere.) And almost 20 years later, the series is still alive and well. Taking a cue from VH1’s Behind the Music, we’ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we... [...]

Petr Palas says, “A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers and, hopefully, draw them into their communities and customer channels. The figure may be surprisingly high, but our survey also showed it doesn’t take much for content marketers to break that trust: 29% indicate that even if 99% of a blog post is compelling, valuable, and objective, all a content marketer has to do to kill her credibility... [...]