Bob Domenz says, “Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new direction by the business. This article details the signs that indicate it may be time to re-brand your business. Usually, that time comes during one of the following three circumstances: When it’s clear: Your company is about to undergo a Big Change. When it’s fuzzy: The brand hasn’t been evaluated in some time”. Why and When to Re-Evaluate Your B2B... [...]

Chris Lake says, “What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site. These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect... [...]

Dajana Guja says, “Increase your number of followers, get more people to like your page, post, post, post… But what if what your post doesn’t show up in your fan’s Facebook News Feed? Some of you have noticed this more frequently and are probably wondering “What is happening?!” Times have changed and we are seeing the beginning of the decline of organic reach, that is, the ability to reach a large amount of people for free on Facebook by posting to your page. In the past, Facebook would show users every post from a friend or a company that they were following and it was easy... [...]

Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”. 5 Hacks for Creating and Promoting the Right Content MOZ... [...]

Kara Swisher says, “In a few weeks, at the beginning of October, a new content effort called California Sunday Magazine will debut aimed at publishing, “thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience,” of a demographic of 25- to 45-year-olds. Starting a general-interest publication, offline or online, is not for the faint of heart, although the effort has attracted several million dollars in investment from a range of angel funders”. Can Print and Online Content Just Get Along?... [...]

Jesse Pickrain says, “It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’sShafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger”. Creating Content That Drives Revenue: Jason Miller and... [...]

This is a reminder for Business 2 Community’s content marketing webinar. The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association (BMA) and the Online Marketing Institute (OMI) to benchmark the maturity of business-to-business (B2B) content marketing efforts of 113 marketing professionals. We found the vast majority are in the early stages of assembling a content strategy... [...]

Lauren Pedigo says, “Content creation is one of the key pillars of inbound marketing — but that doesn’t always mean it’s the easiest pillar to master. As with any new project, you’re bound to run into an obstacle or two. To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Each post features killer tips and tricks you can start implementing today”. 6 Handy Resources to Help Solve Your Biggest Content Creation Problems HubSpot... [...]

Ayaz Nanji says, “Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead. None of marketers surveyed plan to reduce their spending on content marketing over the next 12 months. Most respondents (56%) say they spent less than half of their marketing budgets on content marketing over the previous 12 months”. 2014... [...]

Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.) The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both. Books like Inbound Marketing and Everybody Writes help with skills-building; still, there are only 18 hours in a workday. (Kidding. Sorta.) Until... [...]