A well-planned content creation strategy can accelerate the growth of your business. Quality content helps you create a lasting impression on the minds of your prospects and turn them into customers. Content Marketing Institute contributor Kim Moutsos has shared six useful content calendar strategies. She says, “This post is not for those who choose to hold out for a flash of creative inspiration. It’s for anyone ready to do the dirty work of finding hidden content opportunities to shape and polish into something brilliant. 1. Frack this (aka repurpose it) I know of a content team that... [...]
Archive for the 'Content Marketing' Category
Your SEO performance depends on the kind of content you publish. Quality content boosts the possibility of getting more web traffic. Bruce Clay has shared five steps to create winning SEO content that gets more visibility in the search results. The Bruce Clay team says, 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results Bruce Clay [...]
Quality content gives you an edge to your business. It helps you extend your reach and explore newer opportunities too. Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful secrets for creating quality content. She says, “Answer these three questions to establish and activate your organization’s content creation capabilities: Who will create/contribute to the content? How will your creative efforts align with strategic business and marketing goals? How will we craft compelling stories that our audience will love? 1. Establish your content... [...]
Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales... [...]
Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales... [...]
MarketingProfs has published a new podcast episode ‘How to Create Better Content by Conducting Better Interviews’ featuring Jay Acunzo. Kerry O’Shea Gorgone says, “In this episode of “Marketing Smarts,” Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H fame). We cover research and preparation, rolling with audio issues, and timing your questions just right. (Sometimes you need to warm guests up before you dive too deep!) We also cover how (and why) to avoid getting starstruck by celebrity guests, and... [...]
Neil Patel has published a new video ‘How to Come Up With Content Ideas That Drive Traffic’ to help you get more website traffic with quality content. He says, “There’s so many topics that you can be blogging on, but how can you pick blog post topics that consistently generate more traffic? Today, I’m going to break down how to come up with blog topic ideas that consistently generate traffic”. Neil Patel’s Blog [...]
The quality of your content is the key that helps you to grow your website. It enables you to improve your SEO rankings and get more customers. Yoast contributor Marieke van de Rakt has shared seven tips to help you improve your website’s content fitness for better SEO results. She says, “The way you structure your website, the way you link from pages to other pages is really important. It’s like a guide that helps Google figure out what the most important content on your website is and how pages are related to each other. 1. Improve the internal linking of your cornerstone articles Make... [...]
Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]
Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is your blog functionally inclusive? I’m working with the CMI team to improve this blog. Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]