In the process of content creation, both quality and quantity matter. To keep your audience satisfied, you need to supply the content at regular intervals. MOZ has published a new Whiteboard Friday video ‘How to Create 10x Content’ featuring Rand Fishkin. The MOZ team says, “Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out”. How... [...]
Archive for the 'Content Marketing' Category
IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley. Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content. Ann debunks the myth that business content has to be “professional” and shares examples of companies that have developed authentic brand voices and, in doing so, built huge followings. Check out the... [...]
Effective content marketing allows you to promote your products and services. By creating compelling content, you can continue to win more customers for your business. Copyblogger has published a new podcast episode ‘How to Write Content That Resonates’ featuring Nathan Barry of ConvertKit. Listen to this episode to explore: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating... [...]
Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information. Jeff Bullas has suggested five ways to help you repurpose your old content. Bullas says, “Making the most out of your content isn’t just about customer loyalty, but it’s about your views and what you put forth as well. One rule of thumb to keep in mind is to always add, enhance, and enrich the old content. 1. Create something new from the old Popular blog posts are popular because they contain social triggers.... [...]
A strong SEO strategy plays an important role in achieving content marketing success. You can gain maximum output by integrating the right SEO tools for your business. Top Rank Marketing’s Lane Ellis has published an article highlighting five useful SEO tools to boost your content marketing. Ellis says, “Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences. 1 — Google Lighthouse Google’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider.... [...]
A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. The content that you post on pillar pages is called pillar content. Content Marketing Institute’s Justin Champion has shared a six-step guide to creating pillar content. Champion says, “You’re at the bottom of the mountain. You’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re... [...]
To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience. Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts. Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are... [...]
Quality content creates the base for your SEO strategy. By continuously producing quality content your audience is waiting for, you can continue to grow your online reach. Copyblogger’s Sonia Simone has shared nine tips to help you create content that improve your SEO performance. Simone says, “Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services. 1. Answer actual audience questions Want lots and lots of people... [...]
Content marketing enables you to reach your target audience and promote your products. An effective content marketing strategy can help you to establish yourself as an authority in your domain. SEMrush contributor Ashley Segura has shared four reasons why content marketing is important for you. Segura says, “Content marketing makes it possible for the two of you to find one another against what may seem like impossible odds. But that is not the only reason you need content marketing, not remotely. 1. Content Marketing Helps Customers Bond with Your Brand Your story is more than an advertisement,... [...]
The quality of your content is of utmost importance when it comes to achieving higher SEO rankings. By conducting in-depth research, you can make your content more useful for your audience – which is also liked by Google. iPULLRANK contributor Jordan Leschinsky has published an article highlighting the impact of fresh content on your Google rankings. Leschinsky says, “Like any of Google’s ranking factors, we’re never going to be completely sure how they work. And this is intentional – Google doesn’t want you to cheat in order to rank. But according to patents filed by Google,... [...]