Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing ‘CRO is not A/B testing’, Kolowich says, “Equating A/B testing with CRO is like calling a square a rectangle. While A/B testing is a type of CRO, it’s just one tool of many. A/B testing only covers testing a single variable... [...]

Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools... [...]

Dan Scalco says, “Today’s businesses are obsessed with conversions—and that means they should be obsessed with their customer service. But too many companies fail to make the connection between the way they treat their customers and customers’ willingness to purchase their products. In case you’re among the group who remains unconvinced, consider this: One survey found companies that invest heavily in customer service report an average conversion rate that’s 11 percent higher than their less-customer-focused counterparts. Other research has found customers are willing to pay more... [...]

Parker Davis says, “A lot of online marketers to figure out how to convert leads into buys. This is where a lot of marketers get stuck. Their mind keeps going back to the same thing; we need more traffic! If we need to increase sales, we think of it as a traffic problem. But a lack of traffic is rarely the problem. You can throw $20 into a Facebook ad and instantly generate enough traffic to sell your product or service. A lot of these marketers are throwing thousands of dollars at their ads, but the focus is still on driving traffic. It’s important to figure out what the real issue... [...]

Khalid Saleh says, “Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business. Don’t sweat it: Your SEO efforts won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm your findability, either. When setting your marketing plan,... [...]

Ben Cotton says, “Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in. In this blog post, we’ll teach you all about CRO — what it achieves, why you should do it, and how your team... [...]

Michael Georgiou says, “Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers into actual customers. Successful lead engagement means creating a personal relationship with your customer. Though the days of individual, face-to-face sales may no longer be as common, those personal... [...]

Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant ways to improve conversion. Or, if you’re in affiliate marketing, channel marketing, or simply have a go-to-market partner, you might control the beginning of the funnel but have no control over the final conversion. Perhaps you sell a product... [...]

Nikki Gilliland says, “According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices. Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it. Here are a few more key points from Criteo’s report, illustrating why retailers should take multiple devices into consideration. The danger of undervaluing consumers First, the report highlights how retailers should forgo a device-centric analytics strategy for a... [...]

Ann Smarty says, “We are in the constant chase for web traffic but there’s a good chance we are not making the most of what we already have. We may be able to utilize some easy tweaks to get more out of our current visits. Conversion optimization sounds intimidating for many business owners. It almost seems easier to get more people coming to your site then get more of them doing something when they are there. Well, you’ll be happy to know that sometimes it takes just a few easy tweaks to see better results from your site current visits. How to Increase Conversion Rates on Your Website 1.... [...]