Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis. The cost-per-view (CPV) bidding is designed for advertisers “who value price certainty for video views or value video views as their primary performance metric,” and is now available globally. Facebook still recommends advertisers use its brand buying capabilities,... [...]

Wes McDowel says, “If you run a business, you need a website. There’s simply no way around it. But have you given any thought as to why? Most of my clients think it’s enough to simply have a nice looking, current website. You know, something they can point to and say, “We’re on the Internet. We’re official!” It’s a classic mistake, and a real missed opportunity. Your website shouldn’t simply be treated as a digital business card. No, your website should be working smartly to make your business more money. This can be accomplished directly, in the case of an eCommerce site.... [...]

Ben Davis says, “Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange. Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping? One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum. Let’s take a look. Is CRO stagnant? The report surveyed 900 people, around two thirds from client-side marketing teams. Of these client-side respondents, 69% had someone within their company directly responsible... [...]

Jimmy Rodela says, “If you are sick and tired of seeing your conversion rates at rock-bottom, then it’s high time that you learn from the expert marketers to turn things around. I reached out to 10 digital marketing experts to put together their best tips in improving a website’s conversion rate. These experts have been through the trenches themselves for years and have a clear understanding of what works and what doesn’t. That being said, the tips that they’ll share are tried and tested. If you’re looking for a place to get a solid and a well-founded advice  in  improving your... [...]

Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume. Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners. Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience. 1. Create a Compelling and Clear Value Proposition The first step should be to strengthen your value proposition. A... [...]

Jeremy Smith says, “If you have a website, you have a call to action, or CTA — multiple CTAs, probably. There’s no such thing as a successful marketing campaign unless there is a successful CTA. Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so foundational to the success of any online marketing initiative that I just have to tell you how to develop CTAs that will benefit your business. I know this from working as a consultant to dozens of businesses and coaching hundreds of marketers. This information... [...]

Carly Stec says, “When you break a landing page down to its most basic level, you’re left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual. These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they’ll be enough to invite engagement.  What’s missing? Persuasion — a meaningful push that actually makes a visitor want to take action. If you want to drive better results for your next campaign, you need take your approach to landing page creation... [...]

David Booth says, “There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And with everything from tracking pixels to sophisticated analytics and attribution platforms, many marketers have finally begun to use the ocean of available data to guide their marketing dollars. For those doing this well, it means knowing just how much it costs to acquire a new lead or customer, sell a product or service, or get people to interact and engage in upper funnel activities. For those not doing this, in most industries at this... [...]

Your sales and commissions would inevitably rise if you could create ads so that your visitors would want to click on them. That’s what Shock Spots software is designed to do. And it bypasses Adblock and similar banner-blocking systems so it shows your ads anyway. Shock Spots is a WordPress tool that integrates with the WP editor and allows you to easily us a shortcode to place an ad wherever you like, such as in a post on a topic related to your product. This is the technique that large news sites and other high traffic sites use to increase their revenue. The ads look like natural parts... [...]

Brian Lenney says, “We’ve all been there. You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have to know which best practices you should start following. Recently, the conversion rate optimization experts at Unbounce hosted an AMA at Inbound.org to chat about all things conversion. There were far too many things to sum up in one blog post, but... [...]